How to Grow and Monetize Your Podcast Using Email Marketing

If you have a podcast, don’t overlook email marketing. 

It’s one of the best ways to speak directly to your listeners and promote your podcast. Email is 40 times more effective at acquiring new customers than Facebook or Twitter.  It’s also profitable. For every $1 spent, email marketing generates $44 in ROI

In this blog post, you’ll find out how email marketing can help you monetize, grow, and build a more engaged audience. We’ll also show you how you can get started TODAY.

1. Grow Your podcast Audience by Growing Your Email List

Unlike social media, when you use email marketing, your message lands straight in your subscriber’s inbox and you can decide when and how often you want to communicate with your subscribers. 

Here is a list of ways that email marketing can help you grow your podcast:

  • Capture future listeners. If you have a website or social media presence, you can capture the people that visited your pages and stay in touch with them: all you need to do is collect their email addresses. Many ESPs include forms and landing pages that will help you do this. You can embed the ESP’s form on your website to collect emails. If you don’t have a website, don’t worry about that – many ESPs, including SendFox, offer free landing pages. A landing page is a website specifically designed to collect email addresses. You can share the URL on your social media, podcast, and more.
  • Use lead magnets. Lead magnets consist of offering a long piece of content such as an ebook, podcast, guide (almost anything you can think of) in exchange for a person’s contact details. This will increase the chances that a person visiting your website or social media channel sign-ups to your mailing list and becomes a listener.
  • Create a referral program just like the Morning Brew! This is rewarding your most loyal subscribers for getting more people to sign-up for your newsletter and potentially becoming new listeners. You can also make it a milestone system, where your subscribers get different rewards depending on the number of people that they have referred.

2. Increase Your Audience’s Engagement using email marketing

Email marketing lets you directly message your subscribers so it’s also a great opportunity to build a relationship with them. Your subscribers have signed-up to receive emails from you so they are also keen to read your emails and know more about your podcast. 

Here are some techniques that you can use to improve the engagement with your subscribers:

  • Send regular content. Many podcasters send a weekly, bi-weekly, or monthly newsletter to their subscribers that contain updates on new episodes, guests, and topics. You can also include other resources that your listeners might find useful. 
  • Ask listeners for feedback. Email is not only a way for you to directly contact your subscribers; it’s also a way for them to directly contact you. At the end of each email, you can ask subscribers to give you feedback on what they thought of the episode, guest, or topic. Pro-tip: this also helps improve your sender reputation. This is because if email clients see that people are not only opening but also responding to your emails – they will categorize you as a great sender and make sure that your emails land in the inbox.
  • Create a welcome automation series. Automation is a sequence of emails that you can automatically send to your subscribers once they sign-up. After someone sign-ups to your mailing list, you can continue the momentum by sending them an automation series that includes emails welcoming subscribers to your mailing list and also re-sharing the best content from your podcast. Subscribers who receive a Welcome email show 33% more engagement with the brand.
Dad the Best I Can, email marketing podcast automation series
Podcast’s, Dad the Best I Can, welcome series.

3. Monetization Opportunities

It’s worth mentioning again: For every $1 spent, email marketing generates $44 in ROI! There’s also another statistic, based on data from Sumo Group, that says that every subscriber on your list is worth approximately $1

As a podcaster, email marketing is a no brainer if you want to expand your opportunities for monetization. Here are three ways you can do this:  

  • Sponsorships. Using email marketing, you can sell more ad spots and sponsored content. You can speak to your current sponsors and advertisers about your email list to let them know you can put their product or service in front of hundreds (or thousands) of subscribers. You could also add the company’s logo at the beginning, middle, or end of your content, just like the example below:
Noah newsletters sponsored by the Morning Brew
One of Noah Kagan’s newsletters sponsored by the Morning Brew.
  • Promote your other products and services. Once you’ve done the hard work of building an engaged audience that trusts you, you can easily promote any other products or services that you might want to expand into like merchandise, online courses, and more. 
  • Paid newsletter. Another way you can monetize through email is by creating an exclusive paid newsletter. Many paid newsletters work on a subscription basis (i.e. $5 per month) and provide subscribers with exclusive content such as non-public videos, behind the scenes content, exclusive Q&As, etc.

Podcasters Using Email Marketing:

Modern Jeeper is a podcast about the new and growing world of off road adventure and Jeep ownership. They send a weekly newsletter to their subscribers with their latest episodes and other information they think their audience would love.

Modern Jeeper email marketing podcast weekly newsletter

Love Line for Business is the podcast all about helping entrepreneurs love their work again. In their weekly newsletter, they share details about their latest episodes and recommendations on books and tools that entrepreneurs should check out.

Love Line for Business email marketing podcast weekly newsletter

Pacific Atrocities is a podcast with the mission of increasing awareness about atrocities committed in the Asia-Pacific Theater of World War II. They use SendFox to send their weekly newsletter with updates of their new podcast episodes and resources that their audience will find interesting.

Pacific Atrocities email marketing podcast weekly newsletter

Step by Step: How to get started with email marketing and grow your podcast audience

Now that you know why you need email marketing for your podcast, we are going to show you how to get started

1. Create a SendFox account

Go to our website and sign-up for an account. Follow the onboarding process that takes less than 5 min. 

SendFox homepage
SendFox homepage.

2. Start collecting emails

Next up, start collecting subscribers. 

We’ll start by creating a SendFox smart page (basically what we call our landing pages). You can follow the steps in this video on how to create a SendFox smart page. 

When it’s ready, copy the URL of your smart page and share it on your podcast show notes, social media channels and add it to the footer of your email signature. 

Let’s create a SendFox form, check out this video that includes the instructions on how to create a SendFox form. If you have a website, make sure to embed this form to stop missing out on subscribers. 

3. Build a Welcome Automation Series

Automations are a great way to start engaging with your audience as soon as they sign-up. SendFox makes it very easy for you to create one using our automation assistant. 

Automation tab
Automation tab within the SendFox web app.

After clicking Start with a template, follow the steps of the automation assistant.

Automation creation 1
Automation creation 2

When you’re done, you’ll see an option called Welcome Series. Click on this option and SendFox will automatically create an automation for you.

Automation Assistant

This is what the welcome series created by the automation assistant will look like:

Finished automation

4. Set up your referral system

A referral system is a great way to grow and engage your current subscribers. To set this up, follow the steps in this article

5. Create and send your first emails

Last but not least, send your first email to your subscribers. If you don’t know where to start or what to include use SendFox’s Smart Campaigns. 

With Smart Campaigns, SendFox automatically creates an email for you in less than one minute with the best content from your RSS feed. 

Find out more about how it works and how to set it up in this video tutorial


Email marketing is an important tool to help you grow, engage, and further monetize your podcast.

You’ll get to know your audience on a deeper level, engage them in new and creative ways, and maximize your ability to grow your show, and business.

Get started today with email marketing, get the SendFox lifetime deal here.

And once again, if you have a podcast, don’t overlook email marketing. ✌

YouTube Ends Email Notifications — What YouTubers Should Do Now

YouTube is stopping new upload email notifications to your subscribers.

With no notifications, and more competition for video views than ever before…

How are your subscribers going to hear about your videos?

Early views are critical for the YouTube algorithm, so getting subscribers to your videos early and often is the best way to grow your channel. 🚀

And there’s a strategy the MOST successful YouTubers — Yoga With Adriene, MuchelleB, OkDork, and more — use to get early video views and grow their channel.

The secret is email marketing.

You don’t need to be technical and you don’t need to have a website. You don’t need any email subscribers.

Using email marketing, you can easily tell your followers and fans about new videos — and get more video views, more video subscribers, and more YouTube growth!

So forger about YouTube Email Notifications as today, we’re going to show you in 3 steps how to start email marketing in just a few minutes (like the most successful YouTubers).

1: Grow your audience quickly and easily with Smart landing pages

2: Get more YouTube subscribers while you sleep with automations

3: Auto-create and send YouTube emails in minutes with Smart Campaigns

Step #1 – Grow your audience quickly and easily with Smart landing pages

In the video description of the world’s biggest YouTube creators, you might notice links like this…

The best YouTubers feature their email newsletter in their video descriptions.
The best YouTubers feature their email newsletter in their video descriptions.

It’s easy to overlook, but there’s a reason YouTubers with tens of thousands and millions of subscribers feature links like these — they work really well.

And one of the links many YouTube creators feature is a link to a landing page to become an email subscriber.

Getting more email subscribers gives YOU more control over your audience.

Instead of begging your audience to turn on YouTube email notifications, and then the bell… you can have your audience subscribe to your emails for free bonus content, behind-the-scenes goodies, and more.

And then, when you have a new video launch you can tell all your email subscribers.

Email marketing is the primary reason YouTube channel Noah Kagan has seen explosive growth to their channel…

The secret weapon to growing YouTube channels is often email newsletters.
The secret weapon to growing YouTube channels is often email newsletters.

To grow your channel using email marketing, the first step is to set up a Smart landing page.

Using SendFox, you can can create a Smart landing page — for free.

Here’s how you create a Smart landing page in SendFox:

  1. Join SendFox for free
  2. Click on “Smart Pages” at the top of your account
  3. You’ll have a Smart Page auto-created for you already — you can click it to edit it however you want

Here are how two popular YouTubers set up their Smart Pages in minutes.

Massive YouTube channel Yoga With Adriene (5+ million subscribers) uses a Smart Page.
Massive YouTube channel Yoga With Adriene (5+ million subscribers) uses a Smart Page.
YouTuber Noah Kagan (100,000+ subscribers) uses Smart Pages as well.
YouTuber Noah Kagan (100,000+ subscribers) uses Smart Pages as well.

Once your Smart Page is created, you can use SendFox’s “Promote” feature to post on your social media channels, update your social media bios, and copy the Smart Page link to add to your video descriptions.

Here are 5 key places to add your Smart landing page:

Check this article for a more in-depth guide on how to create high converting landing pages with SendFox!

Step #2 – Get more YouTube subscribers while you sleep with automations

With your Smart landing page in your social media profiles, subscribers will start joining your email list while you sleep.

The leads and email subscribers joining your list WANT to hear from you.

To email these email subscribers as soon as they join automatically, create a simple automation.

Automations help you “set it and forget it” so your email subscribers get your best content delivered to them — automatically.

No sending manual emails, no spending hours each day staying in touch.
With our solution SendFox, you can choose from a couple automation templates to create your automation in seconds.

Creating email automations gets your email subscribers your BEST videos — aka more views for your videos.
Creating email automations gets your email subscribers your BEST videos — aka more views for your videos.

If you choose a template, your automation will be automatically created for you. All you need to do is start it.

If you want to create a specific manual automation, keep it simple.

We use a three-email approach on most of our automations:

  1. Immediately on signup: Welcome, and ask the email lead the #1 thing they want to learn
  2. 24 hours later: A few links to your best YouTube videos
  3. 24 hours later: Links to follow you on social

Here are a few examples of successful automation emails:

An example of an email automation featuring YouTube videos.
An example of an email automation featuring YouTube videos.

Chief Sumo Noah Kagan has a simple automation email that gives his background (so you know his strategies are legit), followed by links to three of his best YouTube videos.

YouTube brand Yoga With Adriene sends an email to all her subscribers pushing her videos, too.
YouTube brand Yoga With Adriene sends an email to all her subscribers pushing her videos, too.

YouTube brand Yoga With Adriene sends a longer, heartfelt message to her audience as soon as they join her newsletter.

Daily Dad uses email automations for their email subscribers too.
Daily Dad uses email automations for their email subscribers too.

And The Daily Dad — a brand by Ryan Holiday, Dr. Drew, Casey Neistat, and more — send a quick email as soon as someone joins their list, and give them a PDF as a nice gift.

However you decide to do your automation, the MOST important thing is you create it.

Even if it’s imperfect to start, getting new email subscribers engaged with your brand right away — and taking the actions you want them to take — is critical to getting more views to your videos.

Learn how to create your own automation in the video below:

Step #3: Auto-create and send YouTube emails in minutes with Smart Campaigns

With your Smart landing page, you have email subscribers joining your email list… even when you sleep.

And with your automation, you’re turning those new email subscribers into more views and subscribers of your YouTube videos… automatically.

Now, we’re going to show you how to automatically send your NEW YouTube videos to email subscribers.

With a free SendFox account, you can use Smart Campaigns to create beautiful emails that automatically pull your latest videos and emails it to email subscribers. Like this:

Smart Campaigns automatically showing new YouTube videos for your email subscribers.
Smart Campaigns automatically showing new YouTube videos for your email subscribers.

Chief Sumo Noah uses Smart Campaigns to get more views and subscribers to his YouTube channel.

Smart Campaigns are activated when you add your YouTube channel URL (like to your Web Presence in your settings.

Updating your Web Presence with your YouTube URL is easy, and it gets your emails auto-created from your YouTube videos.
Updating your Web Presence with your YouTube URL is easy, and it gets your emails auto-created from your YouTube videos.

Once your YouTube URL is added, Smart Campaigns will be enabled for your account.

And every week, you’ll have an auto-drafted email waiting for you with your latest videos. Ready to send to your email subscribers.

Here’s an example of a weekly email auto-drafted for Chief Sumo Noah’s YouTube channel:

An email entirely created automagically from YouTube videos.
An email entirely created automagically from YouTube videos.

And if you want to automatically send your email subscribers a weekly newsletter with your latest YouTube videos, you can.

Just enable auto-schedule in your Smart Campaign settings and it’ll auto-send to your email subscribers every week.

Automatic scheduling of your YouTube emails to your subscribers.

YouTube email notifications are going away, which can mean less views and subscribers to your channel.

But it doesn’t have to be that way.

Using email marketing and a three-step process can result in more views and more subscribers to your YouTube channel than ever before:

  • 1: Grow your audience quickly and easily with Smart landing pages
  • 2: Get more YouTube subscribers while you sleep with automations
  • 3: Auto-create and send YouTube emails in minutes with Smart Campaigns

And with SendFox, you can automatically collect email subscribers, send them your best YouTube videos, and send them weekly emails with new videos — all in a few clicks.

Get more YouTube subscribers and views with SendFox 100% free.

How to Grow Your Email List Using a Referral Program [Just Like the Morning Brew]

A referral program can help you grow your email list exponentially. 

This is how the Morning Brew, a popular business newsletter, gets over 1,000 new subscribers every day — and grew its newsletter from 100,000 to 1.5 million subscribers in 18 months

The referral program they use is called a milestone referral system — and we’re going to show you how to do it, too.

In a nutshell, a milestone referral system is when your subscribers get different types of rewards when different milestones are achieved. 

Here’s how the Morning Brew’s referral program works:

  1. Each subscriber gets a unique referral link.
  2. If someone signs up using a subscriber’s referral link, this subscriber will have one referred contact. 
  3. When a subscriber achieves a specific number of referrals, the Morning Brew will send them their prize.

Here are some other examples of awesome SendFox customers using a referral program just like the Morning Brew:


Hoopsfix is the go-to website for your daily fix of British basketball.

To reward their dedicated audience and grow it even more, they’ve started using referrals. 

Here’s the referral blurb that their subscribers see in the footer of their emails: 

Hoopsfix referral footer

Hoopsfix also created a referral hub that their subscribers can access to keep track of their referrals and continue to promote the newsletter.  

Hoopsfix referral hub

The referral hub also has a leaderboard and a list of prizes.

referral hub leaderboard

If you’re not sure what prizes to give out, you can get some inspiration from Hoopsfix:

  • 5 referrals get you a shoutout on social media
  • With 10 referrals you get an early access ticket
  • With 50 referrals you win an exclusive Hoospfix t-shirt

Want to receive Hoopsfix’s 3-Point Thursday newsletter? Sign-up here

Dr. Tammy Lenski

Dr. Tammy is impressive! She’s a professional mediator, executive coach, conflict resolution speaker, and teacher. 

To grow her email list, she is also using referrals. Dr. Tammy is offering one prize for three referrals which is an exclusive newsletter. In SendFox, you can set up as many or as few prizes as you like for referrals.

Check out her referral footer for inspiration:

referral footer

Dr. Tammy also has a beautiful and on-brand referral hub:  

Dr. Tammy's referral hub2
Dr. Tammy's referral hub

Learn more about road-tested conflict resolution tools by signing-up to Dr. Tammy’s newsletter here.

The Aloha Press

The fun and entertaining golf newsletter, The Aloha Press, is using a referral system to promote their newsletter and reward their biggest advocates. 

At the bottom of their emails, they have not only added a referral blurb but also all the prizes that their subscribers can get through referrals. 

The Aloha Press referral footer

Rewarding your most loyal subscribers with cool merch for referrals, will not only help you grow your audience but also increase brand awareness.

Check out The Aloha Press’ newsletters and sign-up to their mailing list here.

Now that you know how and why a referral system will help you grow your email list,  we’re going to show you how to use SendFox’s built-in features to make your OWN referral system.

Setting up Your Referral Program With SendFox:

1.Sign-up to SendFox (Psst it takes less than a minute!):

Login to SendFox
SendFox login page

2. Go to your Account Settings and click Referrals Campaign.

SendFox account settings
Account settings within SendFox.

3. Enable the “Promote Referral in all email footers”.

Subscriber referral settings
Subscriber referrals page in SendFox.

4. In section 1, fill out the title and blurb that you want to include in your email footer.

Subscriber referral program
Section 1 of SendFox’s subscriber referrals page.

5. In section 2, you can customize your referral hub by choosing the color and title of the page. You can also include your logo.

Customize your referral hub
Section 2 of SendFox’s subscriber referrals page.

6. In part 3, choose the prizes you want to give out and select how many referrals your subscribers need to get for each prize.

Referral Prizes
Section 3 of SendFox’s subscriber referrals page.

And that’s all you need to do to set up your referral program just like the Morning Brew. Easy-peasy!

Create A Referral Program TODAY

To recap, a referral program is a GREAT way to grow your mailing list and reward your most loyal subscribers.

In SendFox, you can easily recreate the Morning Brew’s referral system by creating your own referral hub and automatically adding a footer to your emails with each subscriber’s unique sign-up link.

For best results, give away prizes that are related to your brand to increase brand awareness.

Get the lifetime deal for SendFox here – the best place for content creators to grow their audience.

SendFox Tutorial: Set up Your Email Marketing in 15 Minutes

In this SendFox tutorial, we’ll show you how to set-up SendFox in 15 minutes so you can get started with your email marketing ASAP.

Check out the video or follow the steps below:

First things first, let’s get an account. 

Go to and type in your email address.

SendFox Tutorial 1

Fill out your details.

SendFox Tutorial 2

Welcome to SendFox! Let’s get started by setting up your Account Settings.

1. Account Settings

You can find your account’s settings by clicking the three lines on the top right and selecting Settings.

SendFox Account Settings

In your account page, make sure to choose your time zone and fill out your physical address to comply with CAN-SPAM laws.

time zone and physical address

Before continuing, check the inbox of the email address you signed up with to verify your account and continue using SendFox. 

Once, you’ve verified your account, go back to your account page and type in your custom URL. This will be the URL of your primary landing page.

custom SendFox URL

Click on the next tab Web Presence and insert the URLs of your blog, podcast and YouTube.

SendFox Tutorial - Web Presence
Social media

Next, go to the Domain tab. In this tab, you will be able to validate your domain to improve your deliverability and customize your sender email address. For more instructions on how to validate your domain, click here.

Validating Domains

Now, that you’ve set up your most important settings, it’s time to upload your subscribers.


Go to the Lists page and click Create List.

SendFox Tutorial - Lists page

Give your list a name and choose whether you would like to upload your contacts via a .CSV file or through the MailChimp Auto-Import (if you are moving over from MailChimp!).

Auto-Import feature

If you are uploading via a .CSV file make sure you are following the format of this file.

3.Smart Pages/ Landing Pages

Let’s set up your landing page so that you can start collecting new subscribers NOW!

When you go to your Smart Pages page, you will notice that SendFox has already automatically created a landing page for you.

SendFox Tutorial - Smart Pages

Click on the name of your landing page, to go into the Smart Page Editor. In the top half, you can modify the title and the content of your landing page.

Smart Page Editor

In the second part of the landing page, you can select if you want your content to be displayed on your landing page. All you need to do is check on the box that says “Enable Feed Page” and add your feeds.

Feed Pages

If you would like to check out what a landing page with the Feed page enabled looks like go here and click Let me read first.

In the Visual page, you can customize the formatting of your blog.

formatting of your blog

Last but not least, we have the form section. Here you can decide what information you would like to collect, which list you want your contacts to be pulled into, GDPR consent and more.

Additional Smart Page settings

Once you’re done modifying your landing page, click Save on the top right. Then, click on the pop-up to view your landing page.

Finished Landing page

Need some inspiration for your landing page? Check out these landing pages:

If you need help with promoting your new landing page, go back to Smart Pages and click the Promote button next to your landing page for help.

Promoting Smart pages


Automations are a great way to engage your audience. One of the most popular and effective automations to create is a Welcome Series. We’ll show you how to create one.

Go to your Automations page and click Start with Template.

SendFox Tutorial - Automations page

To get the most out of the template, fill in the details requested by the automation assistant.

Automation assistant1
Automation assistant2

Choose the option to create a Welcome Email Series.

Automation assistant3

Lastly, choose which list you would like to trigger the automation (this means that when a contact is added to that specific mailing list, they will receive the emails in your automation).

Automation trigger

And voilà! SendFox has automatically created a Welcome Series Automation!

Finished Welcome Series Automation

You can click on the Edit Email button on the top right to view and modify the content of your emails that SendFox has added for you.

Editing the automation
Editing the automation2

4.Email Campaigns

Now it’s time to schedule your first email – go to the Emails page and click Create Email.

SendFox Tutorial - Email Campaigns page

Psst…You probably noticed that there is already some emails created in the Emails page. This is because in part 1 (setting up your Account), we connected our Blog’s RSS feed. When you connect your blog’s RSS feed, SendFox will automatically create draft email campaigns for you. 

We’ll show you how easy SendFox makes it for you to create a weekly newsletter.

In the email editor, add your subject line and select the mailing list you would like to send to. After that, click the Templates button in the footer of your email.

Email templates

In the templates page, you can select the most recent content from your connected RSS feed’s to generate a weekly newsletter. You can even add more RSS feeds in this page.

Templates pulled from RSS feed

Click the content you would like to choose and then click Generate Email. When you’re happy with what your email looks like, all you need to do is Schedule and Save the email.

Editing the template

Here’s another example of what the template feature can also generate.

Noah Kagan's template example

Awesome job reaching the end of this tutorial! You have now set up your SendFox account and email marketing in less than 15 minutes. 💪

For more email marketing advice, make sure to check out our blog.

If you need a more comprehensive SendFox tutorial with all the features explained, make sure to check this guide!

Or see more SendFox Tutorial articles HERE!

Email Deliverability: How to Improve Email Open Rates

In 2018, we had an email deliverability problem.

We were emailing our full OkDork email list… but getting a low open rate. And lots of reports from subscribers that emails were going into their spam.

A look at poor results in Mailchimp email deliverability
Poor email results on Mailchimp.

We knew our emails were super helpful, and the content was good.

They passed all our quality checks… but the results were awful.

Frustrated, we tried a TON of different things.

Rewriting the copy, experimenting with subject lines, using less images.

Everything failed… until we stumbled upon one strategy that actually worked — active subscribers.

Immediately, the results changed:

  1. Open rates and click rates soared by 2-3x
  2. The reports of spam reduced to almost nothing
  3. Our domain and IP reputation in Google Postmaster Tools went back up

Today, campaign emails we send from all our brands are to active-only subscribers.

Active-only sends improves email deliverability a lot
An active-only send on the Dork list… the metrics are back to great.

In this post, we’ll show you how you can use active-only sending to improve your open and click rates, reduce spam complaints, and keep your email deliverability high.

What is Active-Only Sending?

Most email marketers send their campaign emails to all their subscribers.

But that puts your entire email marketing at risk.

Inbox providers — including Gmail — deactivate old email addresses and turn them into spam traps (source).

And if you’re emailing all your subscribers, that means you could hit spam traps. And the inbox providers will notice you don’t keep a cleaned list.

The typical inactivity period for inbox providers
Typical inactivity periods for old email addresses (source)

The way to prevent your reputation from getting damaged because of spam traps is to send to active subscribers.

These active subscribers are subscribers who have either:

  • Joined your list (to be extra-safe, we recommend joined after a double opt-in)
  • Opened an email
  • Clicked an email

Within a certain timeframe.

We recommend trying both 3 and 6 months active subscribers, and seeing what works best for you. We’ve used both timeframes at different times to optimize open and click rates.

How Do I Send to My Actives?

Most modern email tools allow you to segment your subscribers into active groups.

And you should ONLY email your active group segment regularly.

No more emailing everyone, which can damage your sender reputation and put your emails in spam.

Here’s how to email active subscribers in SendFox — the #1 place for content creators to grow their audience.

Step #1: Create a new email in your Emails dashboard

The email editor view inside of SendFox
The email view in SendFox

Click the “Create” button in your Emails dashboard in SendFox to get into the email editor.

Write your email — or copy and paste your email from a Google Doc, and SendFox will retain all formatting — and click save at the bottom of the screen after you’re done.

Step #2: Make sure “Send to active subscribers” is checked

The active subscribers checkbox inside of SendFox
Keep the box for active subscribers checked

Checked by default, to the right of the list field, is a checkbox for emailing active subscribers.

When this box is checked, SendFox will send your email to only 3-month active subscribers.

These subscribers have opened, clicked, or joined in the past 3 months for the list or lists you selected. This helps keep your deliverability high, and your emails away from spam traps.

Step #3: Test your email & schedule to send

The date and time selector inside of SendFox
Schedule your email only after you checked the box for active subscribers and tested

In your email editor view, you can send test emails.

Use and to make sure your email is configured properly, and not using any spam trigger words.

Keep editing and re-sending tests until it’s at least a 9 out of 10 in mail-tester, and it’s rated “ham” (aka not spam) in isnotspam.

And to optimize your open and click rates, follow the guide from our Sumo to schedule at the best time for your industry and subscribers.

After your email has been scheduled, wait about 72 hours after the send before you judge your results.

Especially if an email was sent during a holiday or over the weekend, sometimes subscribers are slow to check their inboxes.

After a few active-only sends, you should see see great changes:

  • Your open and click rates increase
  • Less reports of emails going into spam by your subscribers
  • Improved deliverability scores for your IP & domain in Google Postmaster Tools

What About My Full List of Other Subscribers?

We recommend you email active subscribers most of the time…

But it’s also valuable to do a re-engagement send to your entire list every once in a while.

For our OkDork list, we do a re-engagement email to our entire list every quarter. This includes all those old, inactive subscribers.

In our experience, a quarterly inactive re-engagement email doesn’t damage reputation or cause deliverability issues.

90%+ of our emails are sent to active subscribers, so inbox providers seem to provide us with a little leeway for the occasional “bad” send.

And done infrequently, the re-engagement send is a great way to re-engage old subscribers and increase your active list.

So we don’t forget the re-engagement email, we put it in our calendar.

A calendar with upcoming re-engagement to get more subscribers
The re-engagement email recorded in our calendar

To send the re-engagement email to your entire list inside of SendFox, deselect the checkbox for active sending. Then, schedule your email as you normally would.

Unchecking the active-only checkbox for inactive sends
Do a full list re-engagement send by unchecking to your actives

The stats for your full email list campaign will be lower, and that’s OK.

The purpose of a re-engagement quarterly is so you can bring back subscribers and grow your active audience.

Active vs Inactive subscribers

Sending to active subscribers is what we do for all our brands, and it’s made a huge difference for email deliverability.

It’s increased our open and click rates, improved deliverability, and kept us out of the spam.

Here are the steps so you can do an active-only send:

  1. Segment your list to 3- or 6-month active subscribers (joined, opened, or clicked)
  2. Test your email with,, or other spam testing tools to make sure your email content and setup is correct
  3. Do a re-engagement to your full list send once a quarter

If you do those things, you’ll see better results than ever before from your email marketing.

Check out more email marketing tips on the SendFox blog.