The Ultimate Landing Page Best Practices Guide

There are good landing pages and there are bad ones…

You want to make sure your landing page is a good one. If not, you’re leaving hundreds or even thousands of email subscribers and sales on the table.

We’ve created this guide to help you build the BEST landing page and never miss out on email subscribers.

But first, what’s a landing page?

Landing pages are websites built for collecting email subscribers. They can be used for a lot of things like:

  • Getting your contacts to take a specific call to action like signing up to your weekly newsletter.
  • Growing your mailing list by giving away a freebie.
  • Gauging your contacts interest for a new course or product.

At SendFox, we call landing pages Smart Pages so we will be using these interchangeably.

Now that you know WHY you need a landing page, let’s jump into how to build a GREAT one. These are the five best practices we’ll cover:

  1. Smart Page Image or Graphic: Use Your Face!
  2. Make Sure Your Headline Is Extraordinary
  3. Simple & Short Copy = BEST Copy
  4. CTA’s and Social Logins
  5. Include a Feeds Page: Exclusive SendFox Feature

1. Smart Page Image or Graphic: Use Your Face!

The human brain processes images 60,000 times faster than text, which means the first thing people will see on a landing page is the image. So choose your landing page image very carefully.

We recommend using a picture of yourself not only because studies have shown that we are wired to pay attention to the human face but also because this helps build trust and connection.

Check out this perfect example:

Smart page by Ben Kenyon. Click the image to view the landing page.

Other landing page images that work:

  • Emotional images that show how your contact feels about the problem you are solving or how they will feel afterwards. For example, Holly from Fluid Movement + Wellbeing does a great job of showcasing how some of her clients feel about stretching in a fun way.
Smart Page by Fluid Movement + Wellbeing. Click the image to view the landing page.
  • A high-quality graphic related to your brand such as the logo or even a mascot. Check out how Damien Schmitt created his landing page using the characters from his comic Big Sea Tales.
Smart page by Big Sea Tales. Click the image to view the landing page.

The graphic is high-quality, on-brand and emotional.

2. Make Sure Your Headline Is Extraordinary

There’s a lot of competition for attention, so an eye-catching and exciting headline is critical for people to stay on your landing page and sign-up.

Here are some tips to make your headline extraordinary:

  • Headlines that are 55 characters long tend to earn the highest number of click-throughs. Your headline should be around this number of characters
  • Use Power Words! Power words are typically words that are well-known for provoking action, curiosity and emotion. Power words include effortless, breathtaking and gripping. 
  • Emphasize on the hook or what will pull the person to sign-up to your mailing list
  • Make your headline big, strong, and clear so that it stands out from the rest of the text.

Here’s an example of a GREAT headline:

Smart page by Jason Kwan. Click the image to view the landing page.

Jason has a strong headline because it’s the right length. It also has two power words: best and share.

Lastly, his headline stands out and includes the hook, which is to get his BEST life hacks.

3. Simple & Short Copy = BEST Copy

Research shows that people rarely read web pages word by word; instead, they scan and skim the page. So, keep your copy short

Besides being short, your landing page copy only needs to do 2 things:

  • Clearly convey what you want visitors to do (i.e sign-up to your newsletter).
  • Highlight the benefits you will give them and what they should expect from you.

Here are some examples of landing pages that do exactly this:

Smart page by The Tea Letter. Click the image to view the landing page.

The Tea Letter clearly shows the benefits of signing up to his newsletter and uses the catchy phrase The Way of Tea which makes his copy unique and memorable.

Smart page by Edlin Bets the Farm. Click the image to view the landing page.

Using a couple of sentences, Edlin Bets the Farm clearly explains what subscribers will get when they sign-up to his newsletter. Also, if the promise of the occasional baby goat pic doesn’t make you want to sign up, we don’t know what will.

4. CTA’s and Social Logins

Call to Action or CTAs are an important part of your landing page, it will cue your visitor to take action and sign-up! To make sure this happens to follow these CTA tips:

  • Make the copy action and benefit oriented. For example, if you are giving away an ebook when people sign-up, instead of saying “Sign-up” use “Get the ebook”.
  • Personalize the button copy to your audience. As per Hubspot research personalized CTAs convert 202% better than basic CTAs. 
  • Make your CTA stand out by using contrasting colors and white space
Pro tip: Add social logins to make it even easier for people to sign-up. SendFox, by default, includes a Google and Facebook login so you don’t have to think about how to add these. 

Here’s an example of a great CTA. The CTA stands out, it’s action-oriented and personalized.

Smart page by Jayne CN. Click the image to view the landing page.

5. Include a Feeds Page: Exclusive SendFox Feature

You’ve got an awesome image, an extraordinary headline, simple copy and an action-focused CTA. BUT your landing page visitor might still be on the fence about signing-up.

You can convince them by showcasing all the awesome content you’ve not only included in your previous newsletters but also on your social media. 

Introducing Feed pages. 

Feed pages are an optional feature exclusive to SendFox Smart Pages that lets you display content on your landing page from:

  • Past Newsletters
  • Twitter
  • YouTube
  • Blogs
  • Podcast

In your feed pages, future subscribers will see what type of content you create and if they like it. This not only increases your conversion rate, but it also helps recycle and showcase the content you’ve worked so hard to create.

Check out an awesome Feeds page here.

Noah Kagan SendFox Feed Page

One of the best parts of the feeds page is that newsletters are displayed as blog posts where people can share and comment.

Newsletter displayed as a blog post. Click image to view newsletter blog.

What We Learned: 

You now know how to build the BEST landing page for content creators. Here’s a summary of the main points:

  • Use a landing page with a photo of you. If you don’t have one use an emotional image or a high-quality graphic related to your brand.
  • An extraordinary headline should be around 55 characters long, contain POWER words and include a hook (the reason why someone should sign-up).
  • The copy of your landing page should be short, simple and clearly mention the benefits of signing up. People usually skim web pages so you can also highlight important words.
  • Make sure your CTA is personalized and stands out. 
  • Include social logins in your landing page to make it even easier and faster for someone to sign up.
  • Use SendFox’s feed page to showcase all your awesome content online including your old newsletters to make people want to join your newsletter. 

Ready to upgrade your landing page, find out more about SendFox HERE

How to 2x Your Email Results with Email A/B Testing

This is a guest post by copywriter Will Ward who uses SendFox for his business switchTop Keyboards.

There’s a ton of advice out there on email marketing.

“Always use a P.S.!”

“Write in a conversational tone!”

Some of it can even get a bit weird…

“Use power words to ‘hypnotize’ your readers!”

If you’ve ever done any kind of online marketing, you know these tips can be like crack.

Personally, I know that changing just ONE word on my website has driven tens of thousands of dollars in extra sales. 💵

And the same can happen for you.

It’s important to take ACTION — and see what helps you get results for your business.

Enter the simple skill of email A/B testing…

How to Run Quick Email A/B Tests with SendFox

I first heard about A/B testing from the book In The Plex about the early days of Google.

Google execs would debate what color to make the links and thousands of other small changes that could have HUGE impacts.

To test objectively, they would test changes on a fraction of their traffic and compare it to the unchanged version.

Now you may be thinking, “sure it’s easy for Google to do tests when they have school busses full of PhDs and billions of searches per month.”

I once thought the same thing — but now I realize that that’s a dangerous limiting belief.

No matter your size, not testing can be costing your business in lost sales every time you send an email with SendFox.

And testing isn’t hard.

There are a ton of free A/B testing tools out there, and you don’t need a massive list to get valid results.

Now, SendFox doesn’t have a built-in A/B testing feature. But it’s easy to split your list and use it as your email testing platform.

Here’s how to do it:

  1. Download your list from SendFox [SendFox help article]
  2. Use Excel to randomly split it into two sub-lists [Screencast video]
  3. Upload them back into SendFox as two separate lists [SendFox help article]

Three Little Tests

Now that you can test, what should you test?

Once you get into persuasion and copywriting it’s easy to keep reading book after book.

And pretty soon you end up with a bookshelf that looks like this:

My persuasion books for email A/B testing
My persuasion books.

But one thing I’ve found is that a lot of persuasion tips are not universal.

So I went back to my stack of books and made a list of every tip I could find and started testing them, one by one.

I want to share three results I’ve gotten so far.

These were all run using my SendFox testing lists to a small ecommerce store selling parts for mechanical keyboards.

A/B split testing different email subject lines in SendFox
Split testing different subject lines.

I learned this trick from copywriter Ian Stanley. The idea is, when making your offer, it’s more persuasive to use the word “when” instead of “if”. For example:

  • Less Persuasion: “Get 15% off if you spend $50″
  • More Persuasion: “Get 15% off when you spend $50

So, using my test lists in SendFox, I ran a limited time sale offer using the two headlines above.


This one surprised me. Using “when” got twice the number of sales and pulled over twice the sales volume as the “if” email.

Ian was right — use “when” instead of “if” for better results!

Test 2. Personalized “From” Field

Here’s a peek at my Gmail “Promo” tab this morning:

My inbox this morning with all the different subject lines
My inbox this morning.

There are some brands emailing me.

There’s the finance site Seeking Alpha, and the industrial equipment site IronPlanet (where I go to live out my childhood dreams of owning a tractor).

But you’ll also see some personalized senders, with a [name] from [brand] formula. Like my buds “Ben from Flippa” and “Lizzie from Khan Academy.”

I’ve read the advice in several places that a “real name” email persona works better, but I was curious to test it myself.

I sent a standard ‘product back in stock’ email to my list. Half got the email from “switchTop Keyboards” (our brand) and the other half got the email from “Will @ switchTop.” That was the only change.


The personalized version saw a 5% lift in open rates.

If you’re regularly emailing your list, this is one of those “base hit” tweaks. It costs you nothing but lets you eke out a steady gain that will keep compounding in future emails.

There are not a lot of areas in life where you can get a “free lunch” 5 percent, but email is one of them.

Test 3. Does Free Stuff Sell?

A recent A/B testing email I sent to my audience.
A recent email that I sent customers of one of my brands.

Influence by Robert Cialdini is a classic book on persuasion.

One of his principles is the norm of reciprocity.

Simply put, the idea is that giving out free stuff can help you sell because it triggers a powerful social norm to repay an act of kindness.

Now, this sounds great in a perfect world…

But if you’ve ever given out free stuff, you know there are a TON of freebie seekers who are happy to take the sample but never buy.

So I was curious to see if a free bonus would drive more sales.

When I bought the business a few years ago, one of the most requested things was stickers.

So I had a bunch of stickers with our logo printed up and I sent a “Can I mail you a free sticker?” email to half my list.


The sticker offer email got a 56% open rate, which is way above the list average.

I then mailed the stickers, followed by one of our normal product restock alert emails.

So, did the sticker-offer-getters buy more stuff?

The short answer is no. They bought almost exactly the same amount of stuff.

Now, before I pump my fist in the air and shout “myth busted” on this test, a few notes:

  1. I got a ton of emails saying they loved the stickers.
  2. There’s probably some brand value to having a few dozen of our stickers on people’s laptops out there.
  3. Who’s to say that these customers won’t be higher value in the long-term?

Once you get beyond very black and white tests like “which subject line got opened more,” things can get murky real fast.

Testing is not a license to turn off your big picture judgement.

A Warning (and Invite)

Now I want to be really clear about something.

The goal of my testing project is not to arrive at “The 30 Persuasion Hacks that REALLY Work” or some B.S. like that.

Trying to apply a bunch of persuasion “hacks” from some book to your marketing project is a great way to sound inauthentic and scammy.

The real goal is to get better at the meta skill of testing.

Learning how to run a bunch of experiments fast and cheap so that you can find out what types of offers and appeals work for your situation.

If you’d like to read more about marketing and persuasion testing, you can join my new email list that I’m calling the “Underground Persuasion Lab.”

I run one test (sometimes on my own businesses, sometimes affiliate products, sometimes other lists) and write up the results in a weekly email.

If this sounds like your cup of tea, join me here. (And yup, this uses a SendFox form).

Once you’re on the list, I’ll send you my full list of persuasion “hacks” that I’m testing (42 so far).

And you’ll also get email updates about each new test when it runs — so you can take the same lessons into your emails on SendFox. Happy testing!

Email Deliverability: How to Improve Email Open Rates

In 2018, we had an email deliverability problem.

We were emailing our full OkDork email list… but getting a low open rate. And lots of reports from subscribers that emails were going into their spam.

A look at poor results in Mailchimp email deliverability
Poor email results on Mailchimp.

We knew our emails were super helpful, and the content was good.

They passed all our quality checks… but the results were awful.

Frustrated, we tried a TON of different things.

Rewriting the copy, experimenting with subject lines, using less images.

Everything failed… until we stumbled upon one strategy that actually worked — active subscribers.

Immediately, the results changed:

  1. Open rates and click rates soared by 2-3x
  2. The reports of spam reduced to almost nothing
  3. Our domain and IP reputation in Google Postmaster Tools went back up

Today, campaign emails we send from all our brands are to active-only subscribers.

Active-only sends improves email deliverability a lot
An active-only send on the Dork list… the metrics are back to great.

In this post, we’ll show you how you can use active-only sending to improve your open and click rates, reduce spam complaints, and keep your email deliverability high.

What is Active-Only Sending?

Most email marketers send their campaign emails to all their subscribers.

But that puts your entire email marketing at risk.

Inbox providers — including Gmail — deactivate old email addresses and turn them into spam traps (source).

And if you’re emailing all your subscribers, that means you could hit spam traps. And the inbox providers will notice you don’t keep a cleaned list.

The typical inactivity period for inbox providers
Typical inactivity periods for old email addresses (source)

The way to prevent your reputation from getting damaged because of spam traps is to send to active subscribers.

These active subscribers are subscribers who have either:

  • Joined your list (to be extra-safe, we recommend joined after a double opt-in)
  • Opened an email
  • Clicked an email

Within a certain timeframe.

We recommend trying both 3 and 6 months active subscribers, and seeing what works best for you. We’ve used both timeframes at different times to optimize open and click rates.

How Do I Send to My Actives?

Most modern email tools allow you to segment your subscribers into active groups.

And you should ONLY email your active group segment regularly.

No more emailing everyone, which can damage your sender reputation and put your emails in spam.

Here’s how to email active subscribers in SendFox — the #1 place for content creators to grow their audience.

Step #1: Create a new email in your Emails dashboard

The email editor view inside of SendFox
The email view in SendFox

Click the “Create” button in your Emails dashboard in SendFox to get into the email editor.

Write your email — or copy and paste your email from a Google Doc, and SendFox will retain all formatting — and click save at the bottom of the screen after you’re done.

Step #2: Make sure “Send to active subscribers” is checked

The active subscribers checkbox inside of SendFox
Keep the box for active subscribers checked

Checked by default, to the right of the list field, is a checkbox for emailing active subscribers.

When this box is checked, SendFox will send your email to only 3-month active subscribers.

These subscribers have opened, clicked, or joined in the past 3 months for the list or lists you selected. This helps keep your deliverability high, and your emails away from spam traps.

Step #3: Test your email & schedule to send

The date and time selector inside of SendFox
Schedule your email only after you checked the box for active subscribers and tested

In your email editor view, you can send test emails.

Use and to make sure your email is configured properly, and not using any spam trigger words.

Keep editing and re-sending tests until it’s at least a 9 out of 10 in mail-tester, and it’s rated “ham” (aka not spam) in isnotspam.

And to optimize your open and click rates, follow the guide from our Sumo to schedule at the best time for your industry and subscribers.

After your email has been scheduled, wait about 72 hours after the send before you judge your results.

Especially if an email was sent during a holiday or over the weekend, sometimes subscribers are slow to check their inboxes.

After a few active-only sends, you should see see great changes:

  • Your open and click rates increase
  • Less reports of emails going into spam by your subscribers
  • Improved deliverability scores for your IP & domain in Google Postmaster Tools

What About My Full List of Other Subscribers?

We recommend you email active subscribers most of the time…

But it’s also valuable to do a re-engagement send to your entire list every once in a while.

For our OkDork list, we do a re-engagement email to our entire list every quarter. This includes all those old, inactive subscribers.

In our experience, a quarterly inactive re-engagement email doesn’t damage reputation or cause deliverability issues.

90%+ of our emails are sent to active subscribers, so inbox providers seem to provide us with a little leeway for the occasional “bad” send.

And done infrequently, the re-engagement send is a great way to re-engage old subscribers and increase your active list.

So we don’t forget the re-engagement email, we put it in our calendar.

A calendar with upcoming re-engagement to get more subscribers
The re-engagement email recorded in our calendar

To send the re-engagement email to your entire list inside of SendFox, deselect the checkbox for active sending. Then, schedule your email as you normally would.

Unchecking the active-only checkbox for inactive sends
Do a full list re-engagement send by unchecking to your actives

The stats for your full email list campaign will be lower, and that’s OK.

The purpose of a re-engagement quarterly is so you can bring back subscribers and grow your active audience.

Sending to active subscribers is what we do for all our brands, and it’s made a huge difference.

It’s increased our open and click rates, improved deliverability, and kept us out of the spam.

Here are the steps so you can do an active-only send:

  1. Segment your list to 3- or 6-month active subscribers (joined, opened, or clicked)
  2. Test your email with,, or other spam testing tools to make sure your email content and setup is correct
  3. Do a re-engagement to your full list send once a quarter

If you do those things, you’ll see better results than ever before from your email marketing.

Check out more email marketing tips on the SendFox blog.

Email Marketing Trends 2020 📈

With 70,000,000+ emails from 18,000+ customers on SendFox, we’ve researched and analyzed the TOP email marketing trends. 

What makes emails great, what tings the BEST senders do, and more.

Here’s what we found…

Gmail: The Email Standard for Email Users

The graph above shows our users’ domain breakdown. Gmail is hands-down the most popular option with our customers. 

Gmail is dominating the market and has become the email standard for email users. 

Knowing this will help you improve your deliverability. 

Make sure to test your emails heavily with Gmail. Their spam filters can be aggressive and this is a great way to learn more about it. 

We’ve talked to the Gmail Anti-Spam team, and one pro-tip we can share with you is that when emails are sent and they’re repeatedly outside of industry standards, Gmail has and will blacklist not only the sending IP but the entire domain. 

One of the key techniques of staying within industry standards is sending to your active contacts, this means subscribers that have opened and clicked on your emails.

This is personally what we do at Sumo Group for all our emails across all our brands, so we know it works and it’s a best practice.

Subscribers Don’t Want to Open Emails on Saturdays and Sundays

The treemap below shows the open rates in SendFox during April 2020. The larger the box, the higher the open rate and vice versa.

Treemap displaying SendFox’s highest open rates in April 2020

As you’ve probably guessed from the heading and noticed in the graph above, the days with the lowest open rates are Saturdays and Sundays. It looks like most people want to disconnect from their inboxes on the weekend!

Wednesdays had the largest open rates among subscribers. The data also showed that other popular days to open emails include Tuesdays and Fridays. 

Keep in mind that this is what we’ve noticed from SendFox customers and might not be representative of your industry.

Send Your Emails Before Lunchtime for the Best Results

The first graph shows SendFox email opens per hour. The second one tracks email clicks per hour.

SendFox email opens per hour.
SendFox email clicks per hour.

These were the dates and times that achieved the highest open and click rates: 

  • April 1st, 3:00 PM
  • April 8th, 12:00 PM
  • April 15th, 12:00 PM
  • April 22nd, 4:00 PM
  • April 29th, 12:00 PM

The data shows that subscribers prefer to read emails at noon or early afternoon. 

So you want to make sure that your email has landed in the inbox before lunchtime.

Most Email Marketers Have Set up an Automation

In the first four months of 2020, we had more than 6,500 people sign-up to SendFox. Approximately 4,000 (62%) of those contacts currently have an active automation. 

As the number of email marketers joining SendFox grows, so does the number of emails sent using automations.

Graph tracking the number of emails sent using SendFox’s automations.

Automations are popular because it’s a great way to engage with your audience and doesn’t require any effort once it’s been set up. It will also help improve your open rate. 

At SendFox, we’ve made it even easier for our users to create an automation. Using the automation assistant, you can create a welcome series in less than 5 minutes!

Tips From SendFox’s BEST Senders

We measure the success of a sender by looking at their email stats and subscriber engagement. 

Our best senders have an open rate of 30% or higher!

Here are what our BEST senders have in common:

  1. Keep their emails short and simple.
  2. Have an active welcome automation series which includes lead magnets like a PDF or ebook.
  3. A constant flow of new subscribers added to their mailing lists.
  4. Focus on sending emails to active subscribers.
  5. Send at least one email per week.

Main Takeaways From Our Data

In this blog, you’ve learned about the latest email marketing trends and what the BEST senders on SendFox are doing.

Here are the main takeaways:

  1. Gmail is dominating the email users industry. Test heavily to make sure your emails are not getting caught by Gmail’s spam filter.
  2. Subscribers prefer reading your emails during the week, especially Wednesday lunchtime.
  3. Set up an automation. For best results, include a lead magnet.

Now it’s time for you to take action and apply what you’ve learned.

Still not on SendFox? Get your lifetime deal here.

Want to learn more from SendFox’s customers? Check out our Customer Stories on the SendFox blog.

COVID-19 Emails: What Are People Emailing?

covid-19 emails

Though all the uncertainty, confusion, isolation and Tiger King… we’ve noticed that many businesses are still hustling and sending emails during the COVID-19 lockdown. 

Last month, SendFox sent 250,000 emails on average every day for its users. March 20th was a big day with a total of 400,000 emails! 🤯

Check out our email sends for the month of March.

Want to know what these emails contained? 🔎

Luckily for you, we’ve compiled a list of the 9 most popular email topics from SendFox users during the COVID-19 lockdown:

1. How to work remotely

We noticed TONS of SendFox users shared their tips and advice on remote working.  Some even shared the best softwares and tools that make working remotely work. If you’ve got experience working remotely, why not share it with your audience?

An email from a SendFox user about working remotely as a team

2. Fun things to do at home

#canceleverything and governments’ new regulations mean that people are spending more time at home. We’ve seen our users share awesome things with their subscribers from virtual museum tours and free online courses to Netflix parties.

3. How to keep kids entertained at home

Your subscribers might not be the only ones at home that need entertainment. Parents are running out of ideas on how to keep their kids entertained at home.

On SendFox, we’ve seen authors create one-off stories for kids, and art & craft bloggers share printable paper crafts for kids. What ideas can you come up with?

A user shares tips on how to have fun with the kiddos!

4. Online webinars and events

People are bored at home but they are still looking for ways to connect and feel part of a community.

Emails related to webinars and online meetings have skyrocketed. 🚀

Our taco loving CEO, Noah Kagan, has started organising #NoonWithNoah for his brand OKDork. For #NoonWithNoah, he invites his subscribers to join him for lunch through Zoom to talk about business, jokes and everything in between.

Check out the email invite to #NoonWithNoah

5. COVID-19 Business Updates

A lot of businesses have had to pivot and change. 

SendFox users have been emailing their customers to update them about changes to their businesses. Such as creating relevant but different content, offering new services and moving their workshops online. Do your subscribers know how your business is dealing with COVID-19 and the current climate? Let them know!

6. Protecting yourself and your business from a recession

We’ve got a lot of finance experts, lawyers and business consultants onboard SendFox. They’ve been providing awesome advice to their subscribers. For example, how can you safeguard yourself and your business, and can you find resources and support.

7. Giving back during COVID-19

One of the biggest upsides we’ve seen during this global pandemic is that people are being kinder to one another and helping out where they can. 🧡

Many SendFox users are emailing their subscribers to let them know that they are giving back and helping those in need. 

One of our customers created a fundraiser for medical equipment!

Other users like Garth Drew are offering their courses for free!

8. Dealing with your feelings and emotions

The COVID-19 lockdown is also emotionally and mentally tough for a lot of people. People are feeling the negative emotions and feelings that come along with uncertainty and isolation like boredom, stress and anxiety. 

Your subscribers’ mental health and wellbeing are important. We’ve seen our users share resources on keeping calm, meditating, and being present. What strategies can you share with your subscribers so they remain sane during this stressful time?

9. Promotions, discounts and giveaways

Most people’s financial situation has changed and they’re spending less. Promotions and discounts are a great way to incentivize people to buy your products and services. Some people are also offering to donate a portion of their sales. 

Giveaway alert email from our friends at KingSumo & HaulDrop!

Giveaways are another way you can engage with your subscribers if they’re not spending money. You will also get the added benefit of growing your audience. If you’re looking to run a giveaway try KingSumo. It is a platform that helps you create viral giveaways so you can grow your audience and get more leads quickly and effectively.

The current climate hasn’t stopped SendFox users from doing their thing.

Our users are not only creating great content tailored to their audience’s needs during the COVID-19 lockdown but also emailing more than ever. 💪

If you know email marketing works and looking for ways to save 50% (or more) on your email marketing bill, check out SendFox.

SendFox can help you save hundreds or THOUSANDS of dollars per year on email marketing.

Affordable Email Marketing — How to Save 50% (Or More) on Your Bill

You know email marketing works. But those high monthly costs from Mailchimp, AWeber, and ConvertKit are painful. You can save hundreds or THOUSANDS of dollars per year on SendFox, an affordable email marketing software.

SendFox helps you create, schedule, and automate customized emails without breaking the bank.

Those monthly bills from other tools can quickly add up — and in today’s climate, more than ever, it’s important to save where you can and stash your cash.

Grab SendFox’s lifetime deal that helps tons of content creators and small businesses send emails to their audience at an affordable price.

customer review SendFox
Customer thanking us for revolutionizing email marketing!

How SendFox Compares to Other Email Marketing Tools:

Email Marketing ToolSendFoxAweberMailChimpConvertKit
Price for 5,000 contactsA one-time cost of $49
Cost after 12 months = $49
$49 per month.

Cost after 12 months = $588
$49.99 per month.  
Cost after 12 months = $599.88
$79 per month.

Cost after 12 months = $948
Landing Pages
Spam testing

Domain validation
GDPR compliant✅ 
Ideal forContent creators and small businesses.Small businesses and email marketing beginners that are not budget-conscious. Small to large-sized businesses and Fortune 500s in a variety of industries.Online “creators” with any size subscriber base who have a large budget for email marketing.
IntegrationsZapier, Sumo, KingSumo, Integromat and WordPress plugin. Zapier, WordPress and more.Integrations with many eCommerce and social media platforms. Zapier, e-commerce and customer payment,  courses sites and more. 

SendFox Features — Get More Results With Less Work:

  • Import and store your contacts’ information
  • Automations with subscriber segmentation
  • Email campaigns scheduling
  • Landing pages with blog functionality
  • Email campaigns automatically created from RSS feeds
  • Email and contact analytics
  • GDPR compliant features (double opt-in, GDPR consent for forms and landing pages)
  • Active-only sending
  • Integrations with third-party tools including Sumo, KingSumo, WordPress plugin and more
  • Zapier and Integromat App
  • Email support, FAQ and SendFox Facebook community 
  • And much more…


A key feature of SendFox are automations, which helps you send a series of emails that are automatically triggered when a contact is added to a mailing list. One of the ways a  contact can be added to a list is via form or landing page sign-up.

An automated welcome email series can help push your subscribers to your social media channels and best content. You can also send a series of emails based on clicks and opens!

In SendFox automations, you can choose the delay times of your emails and when you want subscribers to be removed from your automation

SendFox automation sequence
Check out how automations look like in SendFox

SendFox makes it easy for its users to create and schedule automated emails.

Mailing Lists

It’s super easy to upload your existing list of contacts to SendFox. You can either upload a .CSV file or use our MailChimp auto-import tool.

You can create an unlimited number of lists within SendFox. In the List page, you can see the analytics of each list including the number of subscribers and unsubscribes, as well as open, click and bounce rate.

SendFox List page

Landing Pages

We have first-class designs for landing pages. You can even add a blog to your landing page! This blog will contain all the emails that you’ve sent to your contacts — helping viewers get a sneak peek of your content. 🔍

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An example of Chief Sumo Noah’s landing page. Check it out here.
SendFox Landing page blog section
An “email blog” for your emails. Auto-posted from your list.

The email blogs include a comment section so your subscribers can engage with you via your landing page. Also, anyone who comments is automatically added to your mailing list.

Active-Only Sending

SendFox makes it super easy for you to send to your best and most active contacts. All you need to do is check the box in your email editor that says “Send to active subscribers only”.

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SendFox email editor

This is an email marketing best practice that will help you improve your deliverability and protect your sender reputation. Sending to your best contacts guarantees awesome email stats and subscriber engagement.

Integrations With Third-Party Tools

At SendFox, we’ve made it easy to integrate with your favorite tools such as, KingSumo and Zapier.

You can find a full list of our integration tools here.

How Our Customers Are Using SendFox:

At SendFox, we love working with inspiring small businesses and incredible content creators.

One of our users is the YouTube star, Muchelleb! She uses SendFox to schedule email campaigns to her audience and grow her number of subscribers.

Through landing pages, she can easily grow her audience by using the lead magnet strategy. This means that in exchange for one of her valuable workbooks, she asks her future subscriber for their email address.

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Muchelleb’s beautifully-designed landing page

Another awesome customer is Rob Roseman from the funny podcast The Dad the Best I Can Show

Automations have helped the busy podcaster automatically introduce his new subscribers to his best content and also re-purpose the content that he has worked so hard to create.

He’s also used our tagging feature for automations to separate into a different list, the contacts that have clicked to download his Dad Tips pdf.

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SendFox automation feature with tagging enabled

Lastly, we’ve got Chief Sumo, Noah Kagan, using SendFox. He’s seen incredible subscriber growth for his brand. Check out how he’s using SendFox to grow his mailing list:

1. Sharing his landing page on social media channels

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Noah’s Twitter bio includes a link to his SendFox landing page

2. Focusing on his most active subscribers

As we’ve mentioned before, sending to active contacts is an email marketing best practice and will improve your deliverability. Noah makes sure to send his emails to his most engaged contacts. You can do this by only sending to contacts that opened your email campaigns in the last 1 – 3 months.

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You can email a segment of customers based on their open rate

3. Create a Welcome Series so that your new subscribers can follow you on other social media platforms and continue engaging with you.

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Welcome series are great for subscriber engagement

SendFox: The BEST Affordable Email Marketing Tool

Email marketing works and it’s the best way to communicate with your customers.

Your costly email marketing tool works but it’s not worth the price, especially during these unpredictable times.

So what are you waiting for? Save on those monthly bills and get SendFox here.