5 Effortless Tricks to Grow Your Audience [Using Email Marketing and Instagram]

Instagram is perfect for content creators to build their brand and reach new audiences. But you can achieve even better results by combining it with email marketing.

Combining Instagram and email marketing not only reduces your dependability on one platform but also increases engagement and builds your following far better than either channel alone.

In this blog post, we will show you five tricks that combine email marketing and Instagram to grow your audience and increase engagement.

1. Send Emails With Your Latest Instagram Posts 

Your Instagram posts are not guaranteed to be seen by your followers, it all depends on the platform’s algorithm.   

Instead of hoping they see your post while they’re aimlessly scrolling through social media, you can use email.

With email marketing, you can send your subscribers an email guaranteed to land directly in their inbox. That way your followers don’t miss out on important information like your latest updates and posts.

The social media agency Laundry Service found that using Instagram-style photography increased click-through rates to 8% and conversion rate by 25%.

Using SendFox, you can easily create an email campaign that contains your Instagram style photography with the Email Generator feature. All you need to do is follow these steps.

Besides increasing engagement and growing your audience, the email generator feature will save you tons of time and resources. 

2. Use Lead Magnets in Exchange for Email Addresses

Generating new email subscribers on Instagram is no different from getting sign-ups with any other platform. To increase sign-ups via Instagram, you can use lead magnets.

Lead magnets are any piece of content such as an ebook, podcast, or guide that provides value to your audience in exchange for their email address.

Here’s an example from the writer Shelli Johnson that uses a call-to-action on her Instagram bio to encourage followers to download a free ebook in exchange for signing up for her email list.

Pro tip: Make sure that your lead magnet is optimized for mobile because most people on Instagram are using the app on their phones.

3. Create Giveaways

Another great way to incentivize people to join your mailing list is by running a giveaway. 

Giveaways not only boost your engagement and reach on Instagram but also grow your email marketing list remarkably. 

You can use KingSumo for free to set up a giveaway where contestants are required to join your email list to enter. KingSumo also directly integrates with SendFox, making email marketing even easier.

Here’s an example of how Noah Kagan is promoting his giveaway on Instagram to gain more email subscribers: 

Check out below Noah’s giveaway landing page created through KingSumo:

If you’re reading this article before the 30th of November 2020, you can still join the giveaway to win Noah’s Tesla! Enter here.

4. Share your Instagram Posts On Your Smart Page

SendFox’s smart pages are better than your regular landing pages because you can showcase content from your different social media accounts including Instagram. 

Use your smart page to reuse the awesome content you posted on Instagram and encourage people to sign-up to your mailing list and follow you on Instagram.

Trailyn Ventures, showcases their Instagram posts on their smart page:

Chris Spiegl also uses this strategy on his smart page:

5. Add your Smart Page to your Instagram Bio

Your Instagram bio is a perfect place to ask your followers to connect with you somewhere else rather than on Instagram. 

Sharing the URL of your smart page on your bio is a great straightforward way to get your followers to join your email list.

Here is an example from the Creative Coder’s Instagram that you can replicate: 

Get Better Results by Combining Email Marketing and Instagram

Instagram and email marketing are both great individually but used together can bring even better results.

To recap here are the five tricks that you can use combining Instagram and email marketing to grow and engage your audience:

  1. Create email campaigns to share your latest Instagram posts. Don’t depend on Instagram’s algorithm. Increase the chances of your latest content being seen by sending emails to your subscribers with your latest content. 
  2. Use lead magnets. Incentivize your Instagram followers to subscribe to your mailing list by offering them a valuable piece of content in exchange (i.e. ebook, mini-course, etc).
  3. Create giveaways. Make sure that contestants provide their email to participate in your giveaway and this will organically increase sign-ups from Instagram. 
  4. Add your latest Instagram posts to your smart page. Reuse and showcase your Instagram posts on your smart page to encourage more people to sign-up to your email list and follow you on Instagram. 
  5. Share your smart page URL on your Instagram bio. You don’t have to run a giveaway or provide a lead magnet to get more sign-ups, you can include a link to your smart page so that Instagram followers interested in connecting via email can sign-up. 

If you’re ready to increase your marketing efforts using email marketing and Instagram, sign-up to SendFox for FREE here

Why Email Marketing is Important [Even If Your Website, Course, or Book Is Not Ready]

Email marketing is one of the best ways to build an audience and increase your influence. 

Here are some real examples of people that did this:  

  • James Clear used email to grow his audience, which led him to selling multiple online courses and ultimately, becoming a best-selling author and sought-after speaker. 
  • Millionaire beauty mogul Huda Kattan, built her audience by starting a make-up email newsletter. 
  • Serial entrepreneur, Robert Glazer, increased his influence after building his audience with his newsletter called Friday Forward that also helped him become a bestselling author.

You can also build an audience and increase your influence with email marketing. Don’t make excuses, the best time to start is now.

In this blog post, we will be debunking the most common excuses about why you can’t start email marketing NOW :

1. “My book, course, website, or business is not ready”

This should be the other way around. Before launching any product or service, you need an audience to sell to. 

Email marketing is one of the best ways to build an audience and it can be a catalyst for your launch, especially because many of your subscribers are likely to convert into paying customers. 

You might still be thinking that you need a website to start collecting email addresses but this is not true. 

Many email service providers, including SendFox, have a landing page feature. This feature helps you create your own web page that you can easily share and use to start collecting email addresses. 

Check out these awesome landing pages for inspiration:

Table Life Blog Smart page
Table Life Blog Smart page

The best time to start building an audience is NOW. 

Even if your website, book, or course is not ready, send relevant information or updates to your subscribers to build momentum and guarantee that your launch is a success.

2. “I don’t have anyone to email” 

This step isn’t as hard as most people think it is. 

If you don’t have anyone in your email, it’s not because no one is interested, it’s because you just haven’t found subscribers yet. 

Here are 5 tips on what you can do to get subscribers:

1. Add the link of your landing page to your email signature. Most people send around 30-50 emails per day, so by doing this you are showcasing your newsletter to more people than you think.

2. Add your landing page URL to your social media bios (i.e. Twitter, YouTube, LinkedIn, Facebook, etc). 

3. Share your newsletter with online communities. For example, if you are a chef that’s starting a newsletter on vegetarian recipes, think about the different online communities that might be interested in your content like a Facebook group for vegetarians or a subreddit on cooking. 

4. Create a giveaway! Using a giveaway to grow your list is not only effective, but it’s one of the methods with the highest return for your time. You can use KingSumo for free to set up your giveaway where visitors are required to join your email list to enter.

5. Tell your friends and family. Ask them to not only join your newsletter but also to share it with people they think might be interested in it. 

Also, check this guide on Social Media Marketing Tools to see how to get more subscribers through Social Media channels.

If you need more tips on how to get subscribers, check out this article from our friends at Sumo that has 60 ideas on how to get subscribers, or learn how to find email addresses.

3. “I don’t have time”

Your newsletter doesn’t have to be long and you don’t have to spend tons of hours creating unique content for each email campaign. 

Many successful newsletters are short and include content created by others. Here’s an example from Noah Kagan:

Why Email Marketing is Important
Weekly newsletter by Noah Kagan.

The first link is a YouTube video created by him and the last two items are product and content recommendations. 

His emails are also very short and take less than 5 minutes to read. This has been a successful formula for him and his email stats are higher than industry standards (~21%). The email above got a 35% open rate. 

You can curate all sorts of content from other people in your newsletter like blog posts, TED talks, a quote from the book you’re reading, and more. 

You can also save time and create a newsletter in less than 5 minutes using SendFox’s Smart Campaigns feature. 

SendFox’s Smart Campaigns feature will automatically create a newsletter based on content from RSS feeds that are linked to your account. Watch this video to find out more about how Smart Campaigns work:

4. “I don’t know how to start”

Starting a newsletter is easy, the hard part is being consistent. 

If you are looking for a simple but powerful email marketing tool, check out SendFox. You can set up your newsletter, landing pages, and autoresponders in less than 15 minutes.  Watch this video on how to do this. 

When you’re starting, you’ll also need to decide how frequent your sending will be (i.e. weekly, biweekly, or monthly). Once you’ve decided on how often you’ll send your newsletter, create a calendar reminder to not forget. 

Why Email Marketing is Important2
Setting up a reminder in Google Calendar.

If you need more inspiration to create your newsletter, check out our blog post How to Create an Email Newsletter People Want to Read [and Examples From Content Creators We Love]

Also, check out how to build your brand with social media and increase your outreach!

Start your newsletter TODAY

We’ve debunked the most common excuses and showed you how email marketing can grow your influence and audience. 

Now, it’s up to you now to start your newsletter!

Get the SendFox lifetime deal, the best email marketing tool to get started and grow your audience. 

Best Email Subject Lines: 6 Ways to Write Catchy Subject Lines and Boost Open Rates

This is a guest post by SendFox customer and video producer Garth Dew. He uses SendFox for his email newsletter about creativity, marketing and entrepreneurship. Find the best email subject lines below!


So, you want to build a powerful email list. Great idea!

But starting your list is only the beginning.

To get results, you’ll need your subscribers to OPEN your emails.

And that’s not as easy as it sounds…

The average email marketing open rate is around 20% (source). That means, on average, 80% of your subscribers are not opening your emails.

Your audience’s inboxes are flooded with other emails fighting for attention. 

So, if you want to get your emails opened, they need to stand out from the crowd.

Enter the SUBJECT LINE.

The subject line placeholder in SendFox
The subject line area of SendFox.

The subject line is the first thing people see when your email lands in their inbox.

And the subject is so important that 35% of email recipients open emails based on the subject line alone.

If you optimize your subject lines, you win big — and you can dramatically increase your open rates, click rates, and more.

So, let’s look at 6 ways to write the best email subject lines.

These are REAL examples and strategies that your audience won’t be able to resist.

Best Email Subject Lines: 6 Strategies That Really Work

Strategy #1 – Curiosity

Curiosity is a powerful marketing tool.

People want to know the answers to their biggest questions — and can’t resist a good curiosity email subject line.

You can make subscribers curious by doing three key things:

  1. Asking a question. Questions in subject lines lead a reader to opening their email to find out the answer.
  2. Offering something interesting. In the land of dozens of emails that all blend together, it’s important to stand out.
  3. Saying something bizarre. Just like those weird facts you read online, weird facts or a bizarre statement in a subject line can be a great way to get opens.

Here are a few examples of curiosity subject lines from our inbox:

Curiosity subject lines
Examples of curiosity subject lines.

Strategy #2 – Personalization

A study by Yes Lifecycle Marketing found non-personalized subject lines had open rates of 14.1%… compared to 21.2% for email personalized with names.

Bottom-line: Personalize your subject lines for better results.

An easy way to personalize is by using the subscriber’s name in the subject line.

To do this in SendFox, use the {{contact.first_name}} personalization tag in your subject line.

Combine personalization and curiosity to really up your email marketing game, like the example below:

Email personalization
Combine personalization and curiosity for the best results.

Here are some examples of personalisation from big brands you know:

Personalization examples
Great examples of personalization subject lines.

Strategy #3 – Humour

It doesn’t matter what you’re emailing about — if you make your readers laugh with your subject lines, they’ll look forward to your emails.

One of the best ways to do this is to use puns and pop culture references. The AppSumo emails have some of the best.

Check out these pun-tastic subject lines AppSumo has used to promote new software offers:

  • Suite dreams (are made of this)
  • The Fresh Prince of LMS
  • Four-ggedaboutit
  • Bring home the Beacon
  • Don’t lose your (Metri)cool

Here are a few more examples from other brands:

best email subject lines
The best email subject lines for… socks?! Hey, you have to be funny sometimes.

Strategy #4 – Contrarian

Using contrarian statements is another great way to arouse curiosity.

The aim is to make your audience think, “What the…?!”

The piqued interest convinces the reader to open the email to understand the full context of the contrarian statement.

To make a contrarian subject line, take two opposing ideas or contrasting statements and put them together.

This works especially well with commonly-held beliefs or “accepted” ideas. If you provide contrasting information to something that most people believe, the shock will cause a lot of people to open.

Here are a few examples:

Contrarian email subject lines
Contrarian email subject lines get your readers’ attention.

Strategy #5 – Clear-Cut Benefit 

Sometimes you don’t need to get creative. You can tell it to your audience straight. Simply by stating the benefit of opening the email in the subject line.

This type of subject line is very effective if you are teaching something or sharing useful information.

If you have multiple pieces of content in your email, picking the first item can be an easy way to pick a subject line to use.

This approach usually gets a good response on my list — averaging a 50% open rate compared to 30% for other types of subject lines.

Check out some recent examples from my inbox:

Clear-cut benefit email subject lines
Examples of clear-cut benefit email subject lines.

Strategy #6 – Celebrity 

Using recognisable names and references in your subject lines can pique interest in the same way gossip magazines and tabloids use headlines. 

The master of this approach is legendary email marketer Ben Settle.

The 4 examples below are from his free newsletter, which is worth subscribing to if you want some daily subject line inspiration.

  • Once upon a time, Grant Cardone had a sale
  • Trump the Aristotle of copywriting?
  • The Steve Jobs prophecy
  • X-Men actress admits getting hired ain’t about talent or skill

You don’t have to be an email marketing wizard to create the best email subject lines.

Following a few simple principles, you can create subject lines in seconds that help skyrocket your email open rates:

  1. Curiosity. Tease the content with a short subject line.
  2. Personalization. Use your subscriber’s name in a subject line.
  3. Humour. Give some personality, and make jokes — people open what makes them laugh.
  4. Contrarian. Take two opposing viewpoints, and turn it into a subject line to really entice.
  5. Clear-cut benefit. Keep it simple and tell readers exactly what they’ll get when they open.
  6. Celebrity. Use recognizable names and readers will want to open to find out.

Get a more affordable, easier-to-use email software to try your new subject lines. Get SendFox starting at $49 one-time cost. Pay once, email forever.

Check out this guide on how to improve your open rates and keep your deliverability high – Email Deliverability: How to Improve Email Open Rates.

Ever considered incorporating Employee Engagement tool? These have become very popular lately, check out the solutions here.

How to Create an Email Newsletter People Want to Read [and Examples From Content Creators We Love]

In this blog, we’re going to share 5 tips on how to create an email newsletter that stands out and people want to read.

If you’re a content creator, you NEED to have a newsletter. 

Newsletters are emails sent regularly — giving content your subscribers love (like blog posts, news, personal recommendations, tips, or announcements).

Email newsletters should be a critical part of your marketing strategy. Here’s why:

  1. It drives traffic to your website, social media accounts, podcast, etc.
  2. Helps you establish yourself as a key player in your niche (i.e. self-improvement, marketing, etc).
  3. Helps you build trust and nurture the relationship with your audience.

It’s important your newsletter stands out, especially with so much competition out there.

Here we go…

1. Select ONE Goal for Your Newsletter 

Choose one goal for your newsletter and decide how often and when you will send it (i.e. every Friday at noon or at 9 am every first Monday of the month). 

This is important because it will build a habit for your audience. Subscribers will know the specific content they should expect from you and when they should be ready for your newsletter.

A great example of this is Noah Kagan’s newsletter.

Noah’s #1 goal in 2020 is to grow his YouTube channel. So EVERY email is focused around that.

For example, you’ll notice that typically the first link in his newsletters is related to a video on his YouTube channel, which helps drive traffic there.

Other goals that work well for content creators include:

  • 250,000 YouTube subscribers by the end of the year (this is Noah’s goal)
  • 10,000 active email subscribers 
  • $5,575 in sales generated from an online course

Noah is also consistent with his newsletters’ timings and sends his email out every Wednesday at 7 am CT time.

His subscribers know when to expect an email from him and this has led to great results: the majority of his newsletters have an open rate above 30%. 

Click here to set a calendar reminder to create and schedule your newsletter.

Here’s the newsletter Noah created that aligns with his goal:

Email newsletter people want to read
Noah Kagan’s weekly newsletter. Click here for a closer look.

2. Break up Your Newsletter Into Blocks 

The average time a subscriber reads a newsletter is only 51 seconds.

So the last thing you want to do is write a long and text-heavy email newsletter. 

Newsletters should be easy to digest and skim. 

The best approach for your newsletter is to separate it into easily consumable blocks of content. This will make the reading experience enjoyable for your subscribers. 

Each section should ideally include a heading and a description that informs the reader what they’ll learn from clicking through and reading that piece of content.

Kartik’s newsletter for his company KShark Apps is a great example. He sends out a newsletter that contains the latest trends and news in the mobile app industry.

He separates his content into short and interesting sections which makes it easy to skim and read.

KShark App's newsletter
KShark App’s newsletter. Click here for a closer look.

You can create a newsletter like Kartik’s in SendFox in less than 5 minutes. Find out more here.

3. Supply Valuable Content

44% of subscribers share content because it’s entertaining and 25% share information because it’s educational

By including valuable content in your newsletter that is entertaining and educational, you will not only create an email that people want to read but also share — helping you grow your business or brand through email marketing.

We have two examples below of newsletters that consistently share valuable content with their readers. These newsletters have open rates higher than industry standards. 

The first example is Joe de Leo from Leo Training. He provides training and resources for strength, conditioning and injury rehabilitation for rowers.

Leo Training's newsletter
Leo Training’s newsletter. Click here for a closer look.

Joe does an excellent job at providing specific valuable content to his audience, people that work or are passionate about the rowing industry while also taking into account current events and what’s on his subscribers’ mind. 

Our second example is Andy from Be Clever with your Cash, a personal finance blogger from the UK.

Andy sends a weekly newsletter with TONS of educational content that will help his subscribers be clever with their cash.

He also does a great job at separating them into digestible blocks that make it easy for his readers to skim through and read.

Create email newsletter people want to read
Andy Be Clever with your Cash’s weekly newsletter. Click here to have a closer look.

At the end of his newsletter, Andy also shares his top deals and other places where his subscribers can find him online.

Andy Be Clever with your Cash's weekly newsletter
Andy Be Clever with your Cash’s weekly newsletter. Click here for a closer look.

4. Add Captivating Images & Graphics

People process images 60,000 times faster than words.

Adding interesting and high-quality images will not only help your newsletter look good but also help grab your subscribers’ attention, get them to read your content and click on your call to action. 

Using an image for each piece of content is super beneficial. This is because you can use the images to summarize or explain each of the sections of your newsletter like SendFox customer, Jason Littrell

Jason is a jack of all trades. A consultant, coach, course creator, and podcaster that works in the hospitality and spirits industry. 

He uses images and graphics that help his subscribers easily identify what type of content he has curated in his newsletter.

Adding images also improves click-through rates (42% to be exact).

Jason Littrell's newsletter
Jason Littrell’s newsletter. Click here for a closer look.

5. Add your Personal Style 

Branding matters. 

It is what separates your brand or company from the rest. Also, it helps build trust with your subscribers and allows them to recognize you easily. 

Don’t forget about it when building your newsletter. 

A stylish newsletter that is always on brand is The Right Hairstyles’ newsletter.

The Right Hairstyles is a blog written by hair experts dedicated to helping people find the right hairstyles for them.

Check out to of their newsletters sent below:

The Right Hairstyles' newsletter
The Right Hairstyles’ newsletter. Click here to have a closer look.
The Right Hairstyles' newsletter2
The Right Hairstyles’ newsletter. Click here to have a closer look.

Here’s how The Right Hairstyles is doing branding right:

  • Include the same logo and footer image in all their emails.
  • Their sender name is always the same: The Right Hairstyles.
  • Use the same formatting and structure for all their emails.
  • Color scheme, CTAs and fonts are consistent in all their newsletters.
  • They have a greeting their audience recognizes (“Hey beautiful!”) and their emails are signed off by the same person, Victoria Nockey. 

The Right Hairstyles ticks all the boxes in our branding checklist. If you want to improve your branding, download our branding checklist here.

Key Takeaways

Well-designed email newsletters, guarantee constant traffic to your website, improve your subscriber’s trust in your business and help establish yourself as an expert in your field. 

As a content creator, you know it’s hard to create newsletters that compel your subscribers to open, read, and engage with your content. 

Apply the 5 tips in this blog to create an email newsletter that stands out and people want to read:

  1. Focus on one goal for your newsletter and decide how often and when you will send it to your subscribers. 
  2. Separate your newsletter into blocks of content that make it easy for your subscriber to skim and read your curated content. 
  3. Include valuable information, especially if it’s educational or entertaining.
  4. Insert vibrant images or graphics to improve click-through rates and engagement.
  5. Add your personal style and be consistent.

Ready to start your newsletter? Join SendFox today.

Check out some of our other great guides on how to Increase Email Open Rates and how to Grow Your Business With Email Marketing.

The Ultimate Landing Page Best Practices Guide

You want to make sure your landing page is a good one. If not, you’re leaving hundreds or even thousands of email subscribers and sales on the table.

There are good landing pages and there are bad ones…

We’ve created this guide to help you build the BEST landing page and never miss out on email subscribers.

But first, what’s a landing page?

Landing pages are websites built for collecting email subscribers. They can be used for a lot of things like:

  • Getting your contacts to take a specific call to action like signing up to your weekly newsletter.
  • Growing your mailing list by giving away a freebie.
  • Gauging your contacts interest for a new course or product.

At SendFox, we call landing pages Smart Pages so we will be using these interchangeably.

Now that you know WHY you need a landing page, let’s jump into how to build a GREAT one. These are the five best practices we’ll cover:

  1. Smart Page Image or Graphic: Use Your Face!
  2. Make Sure Your Headline Is Extraordinary
  3. Simple & Short Copy = BEST Copy
  4. CTA’s and Social Logins
  5. Include a Feeds Page: Exclusive SendFox Feature

1. Smart Page Image or Graphic: Use Your Face!

The human brain processes images 60,000 times faster than text, which means the first thing people will see on a landing page is the image. So choose your landing page image very carefully.

We recommend using a picture of yourself not only because studies have shown that we are wired to pay attention to the human face but also because this helps build trust and connection.

Check out this perfect example:

Smart page by Ben Kenyon
Smart page by Ben Kenyon. Click the image to view the landing page.

Other landing page images that work:

  • Emotional images that show how your contact feels about the problem you are solving or how they will feel afterwards. For example, Holly from Fluid Movement + Wellbeing does a great job of showcasing how some of her clients feel about stretching in a fun way.
Smart Page by Fluid Movement
Smart Page by Fluid Movement + Wellbeing. Click the image to view the landing page.
  • A high-quality graphic related to your brand such as the logo or even a mascot. Check out how Damien Schmitt created his landing page using the characters from his comic Big Sea Tales.
Big Sea Tales
Smart page by Big Sea Tales. Click the image to view the landing page.

The graphic is high-quality, on-brand and emotional.

2. Make Sure Your Headline Is Extraordinary

There’s a lot of competition for attention, so an eye-catching and exciting headline is critical for people to stay on your landing page and sign-up.

Here are some tips to make your headline extraordinary:

  • Headlines that are 55 characters long tend to earn the highest number of click-throughs. Your headline should be around this number of characters
  • Use Power Words! Power words are typically words that are well-known for provoking action, curiosity and emotion. Power words include effortless, breathtaking and gripping. 
  • Emphasize on the hook or what will pull the person to sign-up to your mailing list
  • Make your headline big, strong, and clear so that it stands out from the rest of the text.

Here’s an example of a GREAT headline:

Jason Kwan
Smart page by Jason Kwan. Click the image to view the landing page.

Jason has a strong headline because it’s the right length. It also has two power words: best and share.

Lastly, his headline stands out and includes the hook, which is to get his BEST life hacks.

3. Simple & Short Copy = BEST Copy

Research shows that people rarely read web pages word by word; instead, they scan and skim the page. So, keep your copy short

Besides being short, your landing page copy only needs to do 2 things:

  • Clearly convey what you want visitors to do (i.e sign-up to your newsletter).
  • Highlight the benefits you will give them and what they should expect from you.

Here are some examples of landing pages that do exactly this:

Smart page by The Tea Letter
Smart page by The Tea Letter. Click the image to view the landing page.

The Tea Letter clearly shows the benefits of signing up to his newsletter and uses the catchy phrase The Way of Tea which makes his copy unique and memorable.

Smart page by Edlin Bets the Farm
Smart page by Edlin Bets the Farm. Click the image to view the landing page.

Using a couple of sentences, Edlin Bets the Farm clearly explains what subscribers will get when they sign-up to his newsletter. Also, if the promise of the occasional baby goat pic doesn’t make you want to sign up, we don’t know what will.

4. CTA’s and Social Logins

Call to Action or CTAs are an important part of your landing page, it will cue your visitor to take action and sign-up! To make sure this happens to follow these CTA tips:

  • Make the copy action and benefit oriented. For example, if you are giving away an ebook when people sign-up, instead of saying “Sign-up” use “Get the ebook”.
  • Personalize the button copy to your audience. As per Hubspot research personalized CTAs convert 202% better than basic CTAs. 
  • Make your CTA stand out by using contrasting colors and white space
Pro tip: Add social logins to make it even easier for people to sign-up. SendFox, by default, includes a Google and Facebook login so you don’t have to think about how to add these. 

Here’s an example of a great CTA. The CTA stands out, it’s action-oriented and personalized.

Smart page by Jayne CN
Smart page by Jayne CN. Click the image to view the landing page.

5. Include a Feeds Page: Exclusive SendFox Feature

You’ve got an awesome image, an extraordinary headline, simple copy and an action-focused CTA. BUT your landing page visitor might still be on the fence about signing-up.

You can convince them by showcasing all the awesome content you’ve not only included in your previous newsletters but also on your social media. 

Introducing Feed pages. 

Feed pages are an optional feature exclusive to SendFox Smart Pages that lets you display content on your landing page from:

  • Past Newsletters
  • Twitter
  • YouTube
  • Blogs
  • Podcast

In your feed pages, future subscribers will see what type of content you create and if they like it. This not only increases your conversion rate, but it also helps recycle and showcase the content you’ve worked so hard to create.

Check out an awesome Feeds page here.

Noah Kagan's Feed Page
Noah Kagan SendFox Feed Page

One of the best parts of the feeds page is that newsletters are displayed as blog posts where people can share and comment.

Newsletter displayed as a blog post
Newsletter displayed as a blog post. Click image to view newsletter blog.

What We Learned: 

You now know how to build the BEST landing page for content creators. Here’s a summary of the main points:

  • Use a landing page with a photo of you. If you don’t have one use an emotional image or a high-quality graphic related to your brand.
  • An extraordinary headline should be around 55 characters long, contain POWER words and include a hook (the reason why someone should sign-up).
  • The copy of your landing page should be short, simple and clearly mention the benefits of signing up. People usually skim web pages so you can also highlight important words.
  • Make sure your CTA is personalized and stands out. 
  • Include social logins in your landing page to make it even easier and faster for someone to sign up.
  • Use SendFox’s feed page to showcase all your awesome content online including your old newsletters to make people want to join your newsletter. 

Ready to upgrade your landing page, find out more about SendFox HERE, and find how to write the Email Newsletter People Want to Read HERE.

How to 2x Your Email Results with Email A/B Testing

This is a guest post by copywriter Will Ward who uses SendFox for his business switchTop Keyboards and explains how to do the A/B testing in SendFox.


There’s a ton of advice out there on email marketing.

“Always use a P.S.!”

“Write in a conversational tone!”

Some of it can even get a bit weird…

“Use power words to ‘hypnotize’ your readers!”

If you’ve ever done any kind of online marketing, you know these tips can be like crack.

Personally, I know that changing just ONE word on my website has driven tens of thousands of dollars in extra sales. 💵

And the same can happen for you.

It’s important to take ACTION — and see what helps you get results for your business.

Enter the simple skill of email A/B testing…

How to Run Quick Email A/B Testing with SendFox

I first heard about A/B testing from the book In The Plex about the early days of Google.

Google execs would debate what color to make the links and thousands of other small changes that could have HUGE impacts.

To test objectively, they would test changes on a fraction of their traffic and compare it to the unchanged version.

Now you may be thinking, “sure it’s easy for Google to do tests when they have school busses full of PhDs and billions of searches per month.”

I once thought the same thing — but now I realize that that’s a dangerous limiting belief.

No matter your size, not testing can be costing your business in lost sales every time you send an email with SendFox.

And testing isn’t hard.

There are a ton of free A/B testing tools out there, and you don’t need a massive list to get valid results.

Now, SendFox doesn’t have a built-in A/B testing feature. But it’s easy to split your list and use it as your email testing platform.

Here’s how to do it:

  1. Download your list from SendFox [SendFox help article]
  2. Use Excel to randomly split it into two sub-lists [Screencast video]
  3. Upload them back into SendFox as two separate lists [SendFox help article]

Three Little Tests

Now that you can test, what should you test?

Once you get into persuasion and copywriting it’s easy to keep reading book after book.

And pretty soon you end up with a bookshelf that looks like this:

My persuasion books for email A/B testing
My persuasion books.

But one thing I’ve found is that a lot of persuasion tips are not universal.

So I went back to my stack of books and made a list of every tip I could find and started testing them, one by one.

I want to share three results I’ve gotten so far.

These were all run using my SendFox testing lists to a small ecommerce store selling parts for mechanical keyboards.

A/B split testing different email subject lines in SendFox
Split testing different subject lines.

I learned this trick from copywriter Ian Stanley. The idea is, when making your offer, it’s more persuasive to use the word “when” instead of “if”. For example:

  • Less Persuasion: “Get 15% off if you spend $50″
  • More Persuasion: “Get 15% off when you spend $50

So, using my test lists in SendFox, I ran a limited time sale offer using the two headlines above.

Results:

This one surprised me. Using “when” got twice the number of sales and pulled over twice the sales volume as the “if” email.

Ian was right — use “when” instead of “if” for better results!

Test 2. Personalized “From” Field

Here’s a peek at my Gmail “Promo” tab this morning:

My inbox this morning with all the different subject lines
My inbox this morning.

There are some brands emailing me.

There’s the finance site Seeking Alpha, and the industrial equipment site IronPlanet (where I go to live out my childhood dreams of owning a tractor).

But you’ll also see some personalized senders, with a [name] from [brand] formula. Like my buds “Ben from Flippa” and “Lizzie from Khan Academy.”

I’ve read the advice in several places that a “real name” email persona works better, but I was curious to test it myself.

I sent a standard ‘product back in stock’ email to my list. Half got the email from “switchTop Keyboards” (our brand) and the other half got the email from “Will @ switchTop.” That was the only change.

Results:

The personalized version saw a 5% lift in open rates.

If you’re regularly emailing your list, this is one of those “base hit” tweaks. It costs you nothing but lets you eke out a steady gain that will keep compounding in future emails.

There are not a lot of areas in life where you can get a “free lunch” 5 percent, but email is one of them.

Test 3. Does Free Stuff Sell?

A recent A/B testing email I sent to my audience.
A recent email that I sent customers of one of my brands.

Influence by Robert Cialdini is a classic book on persuasion.

One of his principles is the norm of reciprocity.

Simply put, the idea is that giving out free stuff can help you sell because it triggers a powerful social norm to repay an act of kindness.

Now, this sounds great in a perfect world…

But if you’ve ever given out free stuff, you know there are a TON of freebie seekers who are happy to take the sample but never buy.

So I was curious to see if a free bonus would drive more sales.

When I bought the business a few years ago, one of the most requested things was stickers.

So I had a bunch of stickers with our logo printed up and I sent a “Can I mail you a free sticker?” email to half my list.

Results:

The sticker offer email got a 56% open rate, which is way above the list average.

I then mailed the stickers, followed by one of our normal product restock alert emails.

So, did the sticker-offer-getters buy more stuff?

The short answer is no. They bought almost exactly the same amount of stuff.

Now, before I pump my fist in the air and shout “myth busted” on this test, a few notes:

  1. I got a ton of emails saying they loved the stickers.
  2. There’s probably some brand value to having a few dozen of our stickers on people’s laptops out there.
  3. Who’s to say that these customers won’t be higher value in the long-term?

Once you get beyond very black and white tests like “which subject line got opened more,” things can get murky real fast.

Testing is not a license to turn off your big picture judgement.

A Warning (and Invite)

Now I want to be really clear about something.

The goal of my testing project is not to arrive at “The 30 Persuasion Hacks that REALLY Work” or some B.S. like that.

Trying to apply a bunch of persuasion “hacks” from some book to your marketing project is a great way to sound inauthentic and scammy.

The real goal is to get better at the meta skill of testing.

Learning how to run a bunch of experiments fast and cheap so that you can find out what types of offers and appeals work for your situation.

If you’d like to read more about marketing and persuasion testing, you can join my new email list that I’m calling the “Underground Persuasion Lab.”

I run one test (sometimes on my own businesses, sometimes affiliate products, sometimes other lists) and write up the results in a weekly email.

If this sounds like your cup of tea, join me here. (And yup, this uses a SendFox form).

Once you’re on the list, I’ll send you my full list of persuasion “hacks” that I’m testing (42 so far).

And you’ll also get email updates about each new test when it runs — so you can take the same lessons into your emails on SendFox. Happy testing!

When you’re done with A/B testing, be sure to check out this great article on How to Write the Best Email Subject Lines for even more conversions.

Email Deliverability: How to Improve Email Open Rates

In 2018, we had an email deliverability problem.

We were emailing our full OkDork email list… but getting a low open rate. And lots of reports from subscribers that emails were going into their spam.

A look at poor results in Mailchimp email deliverability
Poor email results on Mailchimp.

We knew our emails were super helpful, and the content was good.

They passed all our quality checks… but the results were awful.

Frustrated, we tried a TON of different things.

Rewriting the copy, experimenting with subject lines, using less images.

Everything failed… until we stumbled upon one strategy that actually worked — active subscribers.

Immediately, the results changed:

  1. Open rates and click rates soared by 2-3x
  2. The reports of spam reduced to almost nothing
  3. Our domain and IP reputation in Google Postmaster Tools went back up

Today, campaign emails we send from all our brands are to active-only subscribers.

Active-only sends improves email deliverability a lot
An active-only send on the Dork list… the metrics are back to great.

In this post, we’ll show you how you can use active-only sending to improve your open and click rates, reduce spam complaints, and keep your email deliverability high.

What is Active-Only Sending?

Most email marketers send their campaign emails to all their subscribers.

But that puts your entire email marketing at risk.

Inbox providers — including Gmail — deactivate old email addresses and turn them into spam traps (source).

And if you’re emailing all your subscribers, that means you could hit spam traps. And the inbox providers will notice you don’t keep a cleaned list.

The typical inactivity period for inbox providers
Typical inactivity periods for old email addresses (source)

The way to prevent your reputation from getting damaged because of spam traps is to send to active subscribers.

These active subscribers are subscribers who have either:

  • Joined your list (to be extra-safe, we recommend joined after a double opt-in)
  • Opened an email
  • Clicked an email

Within a certain timeframe.

We recommend trying both 3 and 6 months active subscribers, and seeing what works best for you. We’ve used both timeframes at different times to optimize open and click rates.

How Do I Send to My Actives?

Most modern email tools allow you to segment your subscribers into active groups.

And you should ONLY email your active group segment regularly.

No more emailing everyone, which can damage your sender reputation and put your emails in spam.

Here’s how to email active subscribers in SendFox — the #1 place for content creators to grow their audience.

Step #1: Create a new email in your Emails dashboard

The email editor view inside of SendFox
The email view in SendFox

Click the “Create” button in your Emails dashboard in SendFox to get into the email editor.

Write your email — or copy and paste your email from a Google Doc, and SendFox will retain all formatting — and click save at the bottom of the screen after you’re done.

Step #2: Make sure “Send to active subscribers” is checked

The active subscribers checkbox inside of SendFox
Keep the box for active subscribers checked

Checked by default, to the right of the list field, is a checkbox for emailing active subscribers.

When this box is checked, SendFox will send your email to only 3-month active subscribers.

These subscribers have opened, clicked, or joined in the past 3 months for the list or lists you selected. This helps keep your deliverability high, and your emails away from spam traps.

Step #3: Test your email & schedule to send

The date and time selector inside of SendFox
Schedule your email only after you checked the box for active subscribers and tested

In your email editor view, you can send test emails.

Use mail-tester.com and isnotspam.com to make sure your email is configured properly, and not using any spam trigger words.

Keep editing and re-sending tests until it’s at least a 9 out of 10 in mail-tester, and it’s rated “ham” (aka not spam) in isnotspam.

And to optimize your open and click rates, follow the guide from our Sumo to schedule at the best time for your industry and subscribers.

After your email has been scheduled, wait about 72 hours after the send before you judge your results.

Especially if an email was sent during a holiday or over the weekend, sometimes subscribers are slow to check their inboxes.

After a few active-only sends, you should see see great changes:

  • Your open and click rates increase
  • Less reports of emails going into spam by your subscribers
  • Improved deliverability scores for your IP & domain in Google Postmaster Tools

What About My Full List of Other Subscribers?

We recommend you email active subscribers most of the time…

But it’s also valuable to do a re-engagement send to your entire list every once in a while.

For our OkDork list, we do a re-engagement email to our entire list every quarter. This includes all those old, inactive subscribers.

In our experience, a quarterly inactive re-engagement email doesn’t damage reputation or cause deliverability issues.

90%+ of our emails are sent to active subscribers, so inbox providers seem to provide us with a little leeway for the occasional “bad” send.

And done infrequently, the re-engagement send is a great way to re-engage old subscribers and increase your active list.

So we don’t forget the re-engagement email, we put it in our calendar.

A calendar with upcoming re-engagement to get more subscribers
The re-engagement email recorded in our calendar

To send the re-engagement email to your entire list inside of SendFox, deselect the checkbox for active sending. Then, schedule your email as you normally would.

Unchecking the active-only checkbox for inactive sends
Do a full list re-engagement send by unchecking to your actives

The stats for your full email list campaign will be lower, and that’s OK.

The purpose of a re-engagement quarterly is so you can bring back subscribers and grow your active audience.

Active vs Inactive subscribers

Sending to active subscribers is what we do for all our brands, and it’s made a huge difference for email deliverability.

It’s increased our open and click rates, improved deliverability, and kept us out of the spam.

Here are the steps so you can do an active-only send:

  1. Segment your list to 3- or 6-month active subscribers (joined, opened, or clicked)
  2. Test your email with mail-tester.com, isnotspam.com, or other spam testing tools to make sure your email content and setup is correct
  3. Do a re-engagement to your full list send once a quarter

If you do those things, you’ll see better results than ever before from your email marketing.

Check out more email marketing tips on the SendFox blog.

Email Marketing Trends 2020 📈

With 70,000,000+ emails from 18,000+ customers on SendFox, we’ve researched and analyzed the TOP email marketing trends. 

What makes emails great, what tings the BEST senders do, and more.

Here’s what we found…

Gmail: The Email Standard for Email Users

Email marketing trends - Gmail

The graph above shows our users’ domain breakdown. Gmail is hands-down the most popular option with our customers. 

Gmail is dominating the market and has become the email standard for email users. 

Knowing this will help you improve your deliverability. 

Make sure to test your emails heavily with Gmail. Their spam filters can be aggressive and this is a great way to learn more about it. 

We’ve talked to the Gmail Anti-Spam team, and one pro-tip we can share with you is that when emails are sent and they’re repeatedly outside of industry standards, Gmail has and will blacklist not only the sending IP but the entire domain. 

One of the key techniques of staying within industry standards is sending to your active contacts, this means subscribers that have opened and clicked on your emails.

This is personally what we do at Sumo Group for all our emails across all our brands, so we know it works and it’s a best practice.

Subscribers Don’t Want to Open Emails on Saturdays and Sundays

The treemap below shows the open rates in SendFox during April 2020. The larger the box, the higher the open rate and vice versa.

SendFox's highest open rates in April 2020
Treemap displaying SendFox’s highest open rates in April 2020

As you’ve probably guessed from the heading and noticed in the graph above, the days with the lowest open rates are Saturdays and Sundays. It looks like most people want to disconnect from their inboxes on the weekend!

Wednesdays had the largest open rates among subscribers. The data also showed that other popular days to open emails include Tuesdays and Fridays. 

Keep in mind that this is what we’ve noticed from SendFox customers and might not be representative of your industry.

Send Your Emails Before Lunchtime for the Best Results

The first graph shows SendFox email opens per hour. The second one tracks email clicks per hour.

email marketing trends - email opens per hour
SendFox email opens per hour.
email marketing trends - email opens per hour2
SendFox email clicks per hour.

These were the dates and times that achieved the highest open and click rates: 

April 1st.3:00 PM
April 8th.12:00 PM
April 15th.12:00 PM
April 22nd.4:00 PM
April 29th.12:00 PM

The data shows that subscribers prefer to read emails at noon or early afternoon. 

So you want to make sure that your email has landed in the inbox before lunchtime.

Most Email Marketers Have Set up an Automation

In the first four months of 2020, we had more than 6,500 people sign-up to SendFox. Approximately 4,000 (62%) of those contacts currently have an active automation. 

Percentage of users with active automation

As the number of email marketers joining SendFox grows, so does the number of emails sent using automations.

number of emails sent using automations
Graph tracking the number of emails sent using SendFox’s automations.

Automations are popular because it’s a great way to engage with your audience and doesn’t require any effort once it’s been set up. It will also help improve your open rate. 

At SendFox, we’ve made it even easier for our users to create an automation. Using the automation assistant, you can create a welcome series in less than 5 minutes!

Tips From SendFox’s BEST Senders

We measure the success of a sender by looking at their email stats and subscriber engagement. 

Our best senders have an open rate of 30% or higher!

Here are what our BEST senders have in common:

  1. Keep their emails short and simple.
  2. Have an active welcome automation series which includes lead magnets like a PDF or ebook.
  3. A constant flow of new subscribers added to their mailing lists.
  4. Focus on sending emails to active subscribers.
  5. Send at least one email per week.

Main Takeaways From Our Data

In this blog, you’ve learned about the latest email marketing trends and what the BEST senders on SendFox are doing.

Here are the main takeaways of email marketing trends:

  1. Gmail is dominating the email users industry. Test heavily to make sure your emails are not getting caught by Gmail’s spam filter.
  2. Subscribers prefer reading your emails during the week, especially Wednesday lunchtime.
  3. Set up an automation. For best results, include a lead magnet.

Now it’s time for you to take action and apply what you’ve learned.

Still not on SendFox? Get your lifetime deal here.

Want to learn more from SendFox’s customers? Check out our Customer Stories on the SendFox blog.

Still not impressed? Check out this 2020’s Buyer’s Guide to Email Marketing Software and find the best solution for you.

COVID-19 Emails: What Are People Emailing?

covid-19 emails

Though all the uncertainty, confusion, isolation and Tiger King… we’ve noticed that many businesses are still hustling and sending emails during the COVID-19 lockdown. 

Last month, SendFox sent 250,000 emails on average every day for its users. March 20th was a big day with a total of 400,000 emails! 🤯

email sends during covid-19
Check out our email sends for the month of March.

Want to know what these emails contained? 🔎

Luckily for you, we’ve compiled a list of the 9 most popular email topics from SendFox users during the COVID-19 lockdown:

1. How to work remotely

We noticed TONS of SendFox users shared their tips and advice on remote working.  Some even shared the best softwares and tools that make working remotely work. If you’ve got experience working remotely, why not share it with your audience?

tips and advice on remote working
An email from a SendFox user about working remotely as a team

2. Fun things to do at home

#canceleverything and governments’ new regulations mean that people are spending more time at home. We’ve seen our users share awesome things with their subscribers from virtual museum tours and free online courses to Netflix parties.

3. How to keep kids entertained at home

Your subscribers might not be the only ones at home that need entertainment. Parents are running out of ideas on how to keep their kids entertained at home.

On SendFox, we’ve seen authors create one-off stories for kids, and art & craft bloggers share printable paper crafts for kids. What ideas can you come up with?

one-off stories for kids, and art & craft bloggers
A user shares tips on how to have fun with the kiddos!

4. Online webinars and events

People are bored at home but they are still looking for ways to connect and feel part of a community.

Emails related to webinars and online meetings have skyrocketed. 🚀

Our taco loving CEO, Noah Kagan, has started organising #NoonWithNoah for his brand OKDork. For #NoonWithNoah, he invites his subscribers to join him for lunch through Zoom to talk about business, jokes and everything in between.

email invite to #NoonWithNoah
Check out the email invite to #NoonWithNoah

5. COVID-19 Business Updates

A lot of businesses have had to pivot and change. 

SendFox users have been emailing their customers to update them about changes to their businesses. Such as creating relevant but different content, offering new services and moving their workshops online. Do your subscribers know how your business is dealing with COVID-19 and the current climate? Let them know!

6. Protecting yourself and your business from a recession

We’ve got a lot of finance experts, lawyers and business consultants onboard SendFox. They’ve been providing awesome advice to their subscribers. For example, how can you safeguard yourself and your business, and can you find resources and support.

7. Giving back during COVID-19

One of the biggest upsides we’ve seen during this global pandemic is that people are being kinder to one another and helping out where they can. 🧡

Many SendFox users are emailing their subscribers to let them know that they are giving back and helping those in need. 

fundraiser for medical equipment example
One of our customers created a fundraiser for medical equipment!

Other users like Garth Drew are offering their courses for free!

8. Dealing with your feelings and emotions

The COVID-19 lockdown is also emotionally and mentally tough for a lot of people. People are feeling the negative emotions and feelings that come along with uncertainty and isolation like boredom, stress and anxiety. 

Your subscribers’ mental health and wellbeing are important. We’ve seen our users share resources on keeping calm, meditating, and being present. What strategies can you share with your subscribers so they remain sane during this stressful time?

9. Promotions, discounts and giveaways during COVID-19

Most people’s financial situation has changed and they’re spending less. Promotions and discounts are a great way to incentivize people to buy your products and services. Some people are also offering to donate a portion of their sales. 

Covid-19 - Promotions and discounts example
Giveaway alert email from our friends at KingSumo & HaulDrop!

Giveaways are another way you can engage with your subscribers if they’re not spending money. You will also get the added benefit of growing your audience. If you’re looking to run a giveaway try KingSumo. It is a platform that helps you create viral giveaways so you can grow your audience and get more leads quickly and effectively.

The current climate hasn’t stopped SendFox users from doing their thing.

Our users are not only creating great content tailored to their audience’s needs during the COVID-19 lockdown but also emailing more than ever. 💪

If you know email marketing works and looking for ways to save 50% (or more) on your email marketing bill, check out SendFox.

SendFox can help you save hundreds or THOUSANDS of dollars per year on email marketing.