COVID-19 Emails: What Are People Emailing?

covid-19 emails

Though all the uncertainty, confusion, isolation and Tiger King… we’ve noticed that many businesses are still hustling and sending emails during the COVID-19 lockdown. 

Last month, SendFox sent 250,000 emails on average every day for its users. March 20th was a big day with a total of 400,000 emails! 🤯

email sends during covid-19
Check out our email sends for the month of March.

Want to know what these emails contained? 🔎

Luckily for you, we’ve compiled a list of the 9 most popular email topics from SendFox users during the COVID-19 lockdown:

1. How to work remotely

We noticed TONS of SendFox users shared their tips and advice on remote working.  Some even shared the best softwares and tools that make working remotely work. If you’ve got experience working remotely, why not share it with your audience?

tips and advice on remote working
An email from a SendFox user about working remotely as a team

2. Fun things to do at home

#canceleverything and governments’ new regulations mean that people are spending more time at home. We’ve seen our users share awesome things with their subscribers from virtual museum tours and free online courses to Netflix parties.

3. How to keep kids entertained at home

Your subscribers might not be the only ones at home that need entertainment. Parents are running out of ideas on how to keep their kids entertained at home.

On SendFox, we’ve seen authors create one-off stories for kids, and art & craft bloggers share printable paper crafts for kids. What ideas can you come up with?

one-off stories for kids, and art & craft bloggers
A user shares tips on how to have fun with the kiddos!

4. Online webinars and events

People are bored at home but they are still looking for ways to connect and feel part of a community.

Emails related to webinars and online meetings have skyrocketed. 🚀

Our taco loving CEO, Noah Kagan, has started organising #NoonWithNoah for his brand OKDork. For #NoonWithNoah, he invites his subscribers to join him for lunch through Zoom to talk about business, jokes and everything in between.

email invite to #NoonWithNoah
Check out the email invite to #NoonWithNoah

5. COVID-19 Business Updates

A lot of businesses have had to pivot and change. 

SendFox users have been emailing their customers to update them about changes to their businesses. Such as creating relevant but different content, offering new services and moving their workshops online. Do your subscribers know how your business is dealing with COVID-19 and the current climate? Let them know!

6. Protecting yourself and your business from a recession

We’ve got a lot of finance experts, lawyers and business consultants onboard SendFox. They’ve been providing awesome advice to their subscribers. For example, how can you safeguard yourself and your business, and can you find resources and support.

7. Giving back during COVID-19

One of the biggest upsides we’ve seen during this global pandemic is that people are being kinder to one another and helping out where they can. 🧡

Many SendFox users are emailing their subscribers to let them know that they are giving back and helping those in need. 

fundraiser for medical equipment example
One of our customers created a fundraiser for medical equipment!

Other users like Garth Drew are offering their courses for free!

8. Dealing with your feelings and emotions

The COVID-19 lockdown is also emotionally and mentally tough for a lot of people. People are feeling the negative emotions and feelings that come along with uncertainty and isolation like boredom, stress and anxiety. 

Your subscribers’ mental health and wellbeing are important. We’ve seen our users share resources on keeping calm, meditating, and being present. What strategies can you share with your subscribers so they remain sane during this stressful time?

9. Promotions, discounts and giveaways during COVID-19

Most people’s financial situation has changed and they’re spending less. Promotions and discounts are a great way to incentivize people to buy your products and services. Some people are also offering to donate a portion of their sales. 

Covid-19 - Promotions and discounts example
Giveaway alert email from our friends at KingSumo & HaulDrop!

Giveaways are another way you can engage with your subscribers if they’re not spending money. You will also get the added benefit of growing your audience. If you’re looking to run a giveaway try KingSumo. It is a platform that helps you create viral giveaways so you can grow your audience and get more leads quickly and effectively.

The current climate hasn’t stopped SendFox users from doing their thing.

Our users are not only creating great content tailored to their audience’s needs during the COVID-19 lockdown but also emailing more than ever. 💪

If you know email marketing works and looking for ways to save 50% (or more) on your email marketing bill, check out SendFox.

SendFox can help you save hundreds or THOUSANDS of dollars per year on email marketing.

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