The Ultimate Landing Page Best Practices Guide

There are good landing pages and there are bad ones…

You want to make sure your landing page is a good one. If not, you’re leaving hundreds or even thousands of email subscribers and sales on the table.

We’ve created this guide to help you build the BEST landing page and never miss out on email subscribers.

But first, what’s a landing page?

Landing pages are websites built for collecting email subscribers. They can be used for a lot of things like:

  • Getting your contacts to take a specific call to action like signing up to your weekly newsletter.
  • Growing your mailing list by giving away a freebie.
  • Gauging your contacts interest for a new course or product.

At SendFox, we call landing pages Smart Pages so we will be using these interchangeably.

Now that you know WHY you need a landing page, let’s jump into how to build a GREAT one. These are the five best practices we’ll cover:

  1. Smart Page Image or Graphic: Use Your Face!
  2. Make Sure Your Headline Is Extraordinary
  3. Simple & Short Copy = BEST Copy
  4. CTA’s and Social Logins
  5. Include a Feeds Page: Exclusive SendFox Feature

1. Smart Page Image or Graphic: Use Your Face!

The human brain processes images 60,000 times faster than text, which means the first thing people will see on a landing page is the image. So choose your landing page image very carefully.

We recommend using a picture of yourself not only because studies have shown that we are wired to pay attention to the human face but also because this helps build trust and connection.

Check out this perfect example:

Smart page by Ben Kenyon. Click the image to view the landing page.

Other landing page images that work:

  • Emotional images that show how your contact feels about the problem you are solving or how they will feel afterwards. For example, Holly from Fluid Movement + Wellbeing does a great job of showcasing how some of her clients feel about stretching in a fun way.
Smart Page by Fluid Movement + Wellbeing. Click the image to view the landing page.
  • A high-quality graphic related to your brand such as the logo or even a mascot. Check out how Damien Schmitt created his landing page using the characters from his comic Big Sea Tales.
Smart page by Big Sea Tales. Click the image to view the landing page.

The graphic is high-quality, on-brand and emotional.

2. Make Sure Your Headline Is Extraordinary

There’s a lot of competition for attention, so an eye-catching and exciting headline is critical for people to stay on your landing page and sign-up.

Here are some tips to make your headline extraordinary:

  • Headlines that are 55 characters long tend to earn the highest number of click-throughs. Your headline should be around this number of characters
  • Use Power Words! Power words are typically words that are well-known for provoking action, curiosity and emotion. Power words include effortless, breathtaking and gripping. 
  • Emphasize on the hook or what will pull the person to sign-up to your mailing list
  • Make your headline big, strong, and clear so that it stands out from the rest of the text.

Here’s an example of a GREAT headline:

Smart page by Jason Kwan. Click the image to view the landing page.

Jason has a strong headline because it’s the right length. It also has two power words: best and share.

Lastly, his headline stands out and includes the hook, which is to get his BEST life hacks.

3. Simple & Short Copy = BEST Copy

Research shows that people rarely read web pages word by word; instead, they scan and skim the page. So, keep your copy short

Besides being short, your landing page copy only needs to do 2 things:

  • Clearly convey what you want visitors to do (i.e sign-up to your newsletter).
  • Highlight the benefits you will give them and what they should expect from you.

Here are some examples of landing pages that do exactly this:

Smart page by The Tea Letter. Click the image to view the landing page.

The Tea Letter clearly shows the benefits of signing up to his newsletter and uses the catchy phrase The Way of Tea which makes his copy unique and memorable.

Smart page by Edlin Bets the Farm. Click the image to view the landing page.

Using a couple of sentences, Edlin Bets the Farm clearly explains what subscribers will get when they sign-up to his newsletter. Also, if the promise of the occasional baby goat pic doesn’t make you want to sign up, we don’t know what will.

4. CTA’s and Social Logins

Call to Action or CTAs are an important part of your landing page, it will cue your visitor to take action and sign-up! To make sure this happens to follow these CTA tips:

  • Make the copy action and benefit oriented. For example, if you are giving away an ebook when people sign-up, instead of saying “Sign-up” use “Get the ebook”.
  • Personalize the button copy to your audience. As per Hubspot research personalized CTAs convert 202% better than basic CTAs. 
  • Make your CTA stand out by using contrasting colors and white space
Pro tip: Add social logins to make it even easier for people to sign-up. SendFox, by default, includes a Google and Facebook login so you don’t have to think about how to add these. 

Here’s an example of a great CTA. The CTA stands out, it’s action-oriented and personalized.

Smart page by Jayne CN. Click the image to view the landing page.

5. Include a Feeds Page: Exclusive SendFox Feature

You’ve got an awesome image, an extraordinary headline, simple copy and an action-focused CTA. BUT your landing page visitor might still be on the fence about signing-up.

You can convince them by showcasing all the awesome content you’ve not only included in your previous newsletters but also on your social media. 

Introducing Feed pages. 

Feed pages are an optional feature exclusive to SendFox Smart Pages that lets you display content on your landing page from:

  • Past Newsletters
  • Twitter
  • YouTube
  • Blogs
  • Podcast

In your feed pages, future subscribers will see what type of content you create and if they like it. This not only increases your conversion rate, but it also helps recycle and showcase the content you’ve worked so hard to create.

Check out an awesome Feeds page here.

Noah Kagan SendFox Feed Page

One of the best parts of the feeds page is that newsletters are displayed as blog posts where people can share and comment.

Newsletter displayed as a blog post. Click image to view newsletter blog.

What We Learned: 

You now know how to build the BEST landing page for content creators. Here’s a summary of the main points:

  • Use a landing page with a photo of you. If you don’t have one use an emotional image or a high-quality graphic related to your brand.
  • An extraordinary headline should be around 55 characters long, contain POWER words and include a hook (the reason why someone should sign-up).
  • The copy of your landing page should be short, simple and clearly mention the benefits of signing up. People usually skim web pages so you can also highlight important words.
  • Make sure your CTA is personalized and stands out. 
  • Include social logins in your landing page to make it even easier and faster for someone to sign up.
  • Use SendFox’s feed page to showcase all your awesome content online including your old newsletters to make people want to join your newsletter. 

Ready to upgrade your landing page, find out more about SendFox HERE

SendFox Tutorial: Set up Your Email Marketing in 15 Minutes

In this tutorial, we’ll show you how to set-up SendFox in 15 minutes so you can get started with your email marketing ASAP.

Check out the video or follow the steps below:

First things first, let’s get an account. 

Go to and type in your email address.

Fill out your details.

Welcome to SendFox! Let’s get started by setting up your Account Settings.

1. Account Settings

You can find your account’s settings by clicking the three lines on the top right and selecting Settings.

In your account page, make sure to choose your time zone and fill out your physical address to comply with CAN-SPAM laws.

Before continuing, check the inbox of the email address you signed up with to verify your account and continue using SendFox. 

Once, you’ve verified your account, go back to your account page and type in your custom URL. This will be the URL of your primary landing page.

Click on the next tab Web Presence and insert the URLs of your blog, podcast and YouTube.

Next, go to the Domain tab. In this tab, you will be able to validate your domain to improve your deliverability and customize your sender email address. For more instructions on how to validate your domain, click here.

Now, that you’ve set up your most important settings, it’s time to upload your subscribers.


Go to the Lists page and click Create List.

Give your list a name and choose whether you would like to upload your contacts via a .CSV file or through the MailChimp Auto-Import (if you are moving over from MailChimp!).

If you are uploading via a .CSV file make sure you are following the format of this file.

3.Smart Pages/ Landing Pages

Let’s set up your landing page so that you can start collecting new subscribers NOW!

When you go to your Smart Pages page, you will notice that SendFox has already automatically created a landing page for you.

Click on the name of your landing page, to go into the Smart Page Editor. In the top half, you can modify the title and the content of your landing page.

In the second part of the landing page, you can select if you want your content to be displayed on your landing page. All you need to do is check on the box that says “Enable Feed Page” and add your feeds.

If you would like to check out what a landing page with the Feed page enabled looks like go here and click Let me read first.

In the Visual page, you can customize the formatting of your blog.

Last but not least, we have the form section. Here you can decide what information you would like to collect, which list you want your contacts to be pulled into, GDPR consent and more.

Once you’re done modifying your landing page, click Save on the top right. Then, click on the pop-up to view your landing page.

Need some inspiration for your landing page? Check out these landing pages:

If you need help with promoting your new landing page, go back to Smart Pages and click the Promote button next to your landing page for help.


Automations are a great way to engage your audience. One of the most popular and effective automations to create is a Welcome Series. We’ll show you how to create one.

Go to your Automations page and click Start with Template.

To get the most out of the template, fill in the details requested by the automation assistant.

Choose the option to create a Welcome Email Series.

Lastly, choose which list you would like to trigger the automation (this means that when a contact is added to that specific mailing list, they will receive the emails in your automation).

And voilà! SendFox has automatically created a Welcome Series Automation!

You can click on the Edit Email button on the top right to view and modify the content of your emails that SendFox has added for you.

4.Email Campaigns

Now it’s time to schedule your first email – go to the Emails page and click Create Email.

Psst…You probably noticed that there is already some emails created in the Emails page. This is because in part 1 (setting up your Account), we connected our Blog’s RSS feed. When you connect your blog’s RSS feed, SendFox will automatically create draft email campaigns for you. 

We’ll show you how easy SendFox makes it for you to create a weekly newsletter.

In the email editor, add your subject line and select the mailing list you would like to send to. After that, click the Templates button in the footer of your email.

In the templates page, you can select the most recent content from your connected RSS feed’s to generate a weekly newsletter. You can even add more RSS feeds in this page.

Click the content you would like to choose and then click Generate Email. When you’re happy with what your email looks like, all you need to do is Schedule and Save the email.

Here’s another example of what the template feature can also generate.

Awesome job reaching the end of this tutorial! You have now set up your SendFox account and email marketing in less than 15 minutes. 💪

For more email marketing advice, make sure to check out our blog.

Email Marketing Trends 2020 📈

With 70,000,000+ emails from 18,000+ customers on SendFox, we’ve researched and analyzed the TOP email marketing trends. 

What makes emails great, what tings the BEST senders do, and more.

Here’s what we found…

Gmail: The Email Standard for Email Users

The graph above shows our users’ domain breakdown. Gmail is hands-down the most popular option with our customers. 

Gmail is dominating the market and has become the email standard for email users. 

Knowing this will help you improve your deliverability. 

Make sure to test your emails heavily with Gmail. Their spam filters can be aggressive and this is a great way to learn more about it. 

We’ve talked to the Gmail Anti-Spam team, and one pro-tip we can share with you is that when emails are sent and they’re repeatedly outside of industry standards, Gmail has and will blacklist not only the sending IP but the entire domain. 

One of the key techniques of staying within industry standards is sending to your active contacts, this means subscribers that have opened and clicked on your emails.

This is personally what we do at Sumo Group for all our emails across all our brands, so we know it works and it’s a best practice.

Subscribers Don’t Want to Open Emails on Saturdays and Sundays

The treemap below shows the open rates in SendFox during April 2020. The larger the box, the higher the open rate and vice versa.

Treemap displaying SendFox’s highest open rates in April 2020

As you’ve probably guessed from the heading and noticed in the graph above, the days with the lowest open rates are Saturdays and Sundays. It looks like most people want to disconnect from their inboxes on the weekend!

Wednesdays had the largest open rates among subscribers. The data also showed that other popular days to open emails include Tuesdays and Fridays. 

Keep in mind that this is what we’ve noticed from SendFox customers and might not be representative of your industry.

Send Your Emails Before Lunchtime for the Best Results

The first graph shows SendFox email opens per hour. The second one tracks email clicks per hour.

SendFox email opens per hour.
SendFox email clicks per hour.

These were the dates and times that achieved the highest open and click rates: 

  • April 1st, 3:00 PM
  • April 8th, 12:00 PM
  • April 15th, 12:00 PM
  • April 22nd, 4:00 PM
  • April 29th, 12:00 PM

The data shows that subscribers prefer to read emails at noon or early afternoon. 

So you want to make sure that your email has landed in the inbox before lunchtime.

Most Email Marketers Have Set up an Automation

In the first four months of 2020, we had more than 6,500 people sign-up to SendFox. Approximately 4,000 (62%) of those contacts currently have an active automation. 

As the number of email marketers joining SendFox grows, so does the number of emails sent using automations.

Graph tracking the number of emails sent using SendFox’s automations.

Automations are popular because it’s a great way to engage with your audience and doesn’t require any effort once it’s been set up. It will also help improve your open rate. 

At SendFox, we’ve made it even easier for our users to create an automation. Using the automation assistant, you can create a welcome series in less than 5 minutes!

Tips From SendFox’s BEST Senders

We measure the success of a sender by looking at their email stats and subscriber engagement. 

Our best senders have an open rate of 30% or higher!

Here are what our BEST senders have in common:

  1. Keep their emails short and simple.
  2. Have an active welcome automation series which includes lead magnets like a PDF or ebook.
  3. A constant flow of new subscribers added to their mailing lists.
  4. Focus on sending emails to active subscribers.
  5. Send at least one email per week.

Main Takeaways From Our Data

In this blog, you’ve learned about the latest email marketing trends and what the BEST senders on SendFox are doing.

Here are the main takeaways:

  1. Gmail is dominating the email users industry. Test heavily to make sure your emails are not getting caught by Gmail’s spam filter.
  2. Subscribers prefer reading your emails during the week, especially Wednesday lunchtime.
  3. Set up an automation. For best results, include a lead magnet.

Now it’s time for you to take action and apply what you’ve learned.

Still not on SendFox? Get your lifetime deal here.

Want to learn more from SendFox’s customers? Check out our Customer Stories on the SendFox blog.

What Makes Sendfox Different?

SendFox is here to revolutionize the email marketing industry by offering an affordable and powerful email marketing tool. 

Designed for content creators, SendFox has unique features that make it easier and better to communicate and grow your audience.

Find out what makes SendFox different — and why more than 15,000 people are using our tool.

Landing Pages That Convert! 🔥

With tons of data points collected from our thousands of customers, we’ve noticed the best landing pages are 3 things:

  1. Visually appealing 
  2. Quick for contacts to sign-up
  3. Easy to promote and share

It’s simple and straightforward to create a custom and branded landing pages in SendFox. We create one for you automatically when you sign up.

Here’s a landing page from Jenny Hill:

This landing page is AWESOME because:

  1. The design is clean and on brand. 
  2. It’s easy for anyone to sign-up.
  3. Her URL is, so it’s easy to share on social media and any other platform.
  4. Looks great on mobile too:

Besides making it easy for you to create a landing page in less than 5 minutes, we help you promote it.

After you create your landing page, we have a “promotion” page that has the easiest and most effective actions you can take to grow your mailing list.

Psst the above is based on marketing experts advice

And in SendFox, your emails don’t get lost anymore — you can now publish them on your landing page as a blog.

Showcasing your most popular emails as a blog will attract more people to your mailing list. Subscribers can also comment and easily share your emails on social media.

Providing the Best Deliverability 🏆

Email marketing ONLY matters if your emails arrive in the inbox.

Here’s what we do to make sure that happens:

  • Use SendGrid, a world-class platform, to send our customer’s emails from SendFox.
  • Check our IP reputations DAILY to ensure the quality deliverability.
SendFox’s IP reputation in mid-April.
  • An automatic optimization process to help customers with poor emails stats improve their sender reputation — so their emails arrive into the inbox more often.
  • A spam filter that checks emails for spam triggers before sending.

Active-Only Sending Feature ✉️

Your sender reputation and deliverability matter if you want your emails to land in the inbox. We’ve not only got deliverability covered for you but also your sender reputation.

To get a great sender reputation you need a good open rate.

To help, we have a feature that gives our customers the option to send emails only to their active subscribers. We do this ourselves to follow best practices and get better open and click rates.

When you click on this checkbox you are sending to your new and active contacts. 

SendFox makes it easy for you to improve your open rate and send to your MOST engaged contacts.

Create an Automation in Less Than 10 Seconds 🚀

We make it easy for customers to start automations.

On average, 40% of SendFox customers create automation within 24 hours of setting up their account. 

If you don’t know where to start with automations – don’t worry! 

We have customizable templates for you. All you need to do is use our Automation Assistant. It takes less than 10 seconds! Check it out below:


Besides email sequences, you can use our tagging feature to segment your contacts based on their actions within the automation.

OKDork’s automation sequence uses the tagging feature to segment subscribers interested in the podcast.
You can remove a contacts from an automation by checking the box “Remove contact from this automation”.

A Team Dedicated to Improving Sendfox 👨‍💻👩‍💻

The agile SendFox team has been working hard since day #1 to build the BEST email marketing tool for content creators. 

Since launching the tool in 2019, we’ve consistently added around 7-10 features per month and there’s many more to come! 

Our goal is to revolutionize the email marketing industry and we hope you will join us for the ride! 

Sign-up to SendFox now 👈

Customers Stories: How to Grow Your Business With Email Marketing 🚀

grow email marketing sendfox

Garth Dew has been dedicated to filmmaking and video marketing for the last six years. 🎥

While growing his business, he has learned how to use digital channels to attract customers.

Now, he’s ready to teach others how to do the same. 💪

In his new business, Garth helps entrepreneurs learn about the tools and strategies that they need to attract new clients. 

Watch this video where he tells us more about how he’s using SendFox to grow his business 👇

SendFox: The Email Marketing Choice for a Growing Businesses

Before SendFox, Garth was using MailChimp. 

MailChimp left him disappointed because he found it clunky and poorly designed. When he wanted to add more features, the cost of the subscription went up.

He explains why he moved to SendFox and loves our tool:

What I love about Sendfox is that it is super affordable, super simple and all the functionality that you need is already included. I love the way the emails come through. They are minimal and display well on mobile.”

Garth Drew email on mobile
Preview of Garth’s email on mobile

I love the landing page where there is no distractions and only one option which is to opt-in. It’s a very simple and easy to use software. I also like the active subscribers checkbox, where you can choose to send your emails to people that are opening your campaigns.

How SendFox Is Helping Garth Grow His Business 📈

Garth uses landing pages and lead magnets to attract people to his list. His lead magnets include freebies like courses and books. 

Check out his landing page promoting his Free LinkedIn Course:

SendFox landing page by Garth Drew

Garth knows that creating an awesome landing page is not enough to grow a mailing list, you also need to promote it!

Social media is a GREAT place to start. 💡

Check out how he promotes his course and how easy it is for him to share his landing page on LinkedIn:

Garth regularly shares valuable information with his mailing list because he knows it’s important to keep your subscribers engaged.

One of the strategies he uses to convert his audience into customers is a call to action. 📣

A call to action in email marketing is a button or hyperlinked text that makes your audience do something specific like visit your website or purchase your course.

In this email, Garth’s call to action is asking his audience to hit reply and book a session with him:

Garth tells us that email marketing is ESSENTIAL because it’s where he can have one on one conversation with his subscribers.

We can’t wait to see how he continues to use email marketing to grow his mailing list and business!

Sign-up to receive Garth’s newsletter:

Join the affordable email marketing revolution for content creators:

Read more SendFox Customer Stories on our blog.  👈

COVID-19 Emails: What Are People Emailing?

covid-19 emails

Though all the uncertainty, confusion, isolation and Tiger King… we’ve noticed that many businesses are still hustling and sending emails during the COVID-19 lockdown. 

Last month, SendFox sent 250,000 emails on average every day for its users. March 20th was a big day with a total of 400,000 emails! 🤯

Check out our email sends for the month of March.

Want to know what these emails contained? 🔎

Luckily for you, we’ve compiled a list of the 9 most popular email topics from SendFox users during the COVID-19 lockdown:

1. How to work remotely

We noticed TONS of SendFox users shared their tips and advice on remote working.  Some even shared the best softwares and tools that make working remotely work. If you’ve got experience working remotely, why not share it with your audience?

An email from a SendFox user about working remotely as a team

2. Fun things to do at home

#canceleverything and governments’ new regulations mean that people are spending more time at home. We’ve seen our users share awesome things with their subscribers from virtual museum tours and free online courses to Netflix parties.

3. How to keep kids entertained at home

Your subscribers might not be the only ones at home that need entertainment. Parents are running out of ideas on how to keep their kids entertained at home.

On SendFox, we’ve seen authors create one-off stories for kids, and art & craft bloggers share printable paper crafts for kids. What ideas can you come up with?

A user shares tips on how to have fun with the kiddos!

4. Online webinars and events

People are bored at home but they are still looking for ways to connect and feel part of a community.

Emails related to webinars and online meetings have skyrocketed. 🚀

Our taco loving CEO, Noah Kagan, has started organising #NoonWithNoah for his brand OKDork. For #NoonWithNoah, he invites his subscribers to join him for lunch through Zoom to talk about business, jokes and everything in between.

Check out the email invite to #NoonWithNoah

5. COVID-19 Business Updates

A lot of businesses have had to pivot and change. 

SendFox users have been emailing their customers to update them about changes to their businesses. Such as creating relevant but different content, offering new services and moving their workshops online. Do your subscribers know how your business is dealing with COVID-19 and the current climate? Let them know!

6. Protecting yourself and your business from a recession

We’ve got a lot of finance experts, lawyers and business consultants onboard SendFox. They’ve been providing awesome advice to their subscribers. For example, how can you safeguard yourself and your business, and can you find resources and support.

7. Giving back during COVID-19

One of the biggest upsides we’ve seen during this global pandemic is that people are being kinder to one another and helping out where they can. 🧡

Many SendFox users are emailing their subscribers to let them know that they are giving back and helping those in need. 

One of our customers created a fundraiser for medical equipment!

Other users like Garth Drew are offering their courses for free!

8. Dealing with your feelings and emotions

The COVID-19 lockdown is also emotionally and mentally tough for a lot of people. People are feeling the negative emotions and feelings that come along with uncertainty and isolation like boredom, stress and anxiety. 

Your subscribers’ mental health and wellbeing are important. We’ve seen our users share resources on keeping calm, meditating, and being present. What strategies can you share with your subscribers so they remain sane during this stressful time?

9. Promotions, discounts and giveaways

Most people’s financial situation has changed and they’re spending less. Promotions and discounts are a great way to incentivize people to buy your products and services. Some people are also offering to donate a portion of their sales. 

Giveaway alert email from our friends at KingSumo & HaulDrop!

Giveaways are another way you can engage with your subscribers if they’re not spending money. You will also get the added benefit of growing your audience. If you’re looking to run a giveaway try KingSumo. It is a platform that helps you create viral giveaways so you can grow your audience and get more leads quickly and effectively.

The current climate hasn’t stopped SendFox users from doing their thing.

Our users are not only creating great content tailored to their audience’s needs during the COVID-19 lockdown but also emailing more than ever. 💪

If you know email marketing works and looking for ways to save 50% (or more) on your email marketing bill, check out SendFox.

SendFox can help you save hundreds or THOUSANDS of dollars per year on email marketing.

Affordable Email Marketing — How to Save 50% (Or More) on Your Bill

You know email marketing works. But those high monthly costs from Mailchimp, AWeber, and ConvertKit are painful. You can save hundreds or THOUSANDS of dollars per year on SendFox, an affordable email marketing software.

SendFox helps you create, schedule, and automate customized emails without breaking the bank.

Those monthly bills from other tools can quickly add up — and in today’s climate, more than ever, it’s important to save where you can and stash your cash.

Grab SendFox’s lifetime deal that helps tons of content creators and small businesses send emails to their audience at an affordable price.

customer review SendFox
Customer thanking us for revolutionizing email marketing!

How SendFox Compares to Other Email Marketing Tools:

Email Marketing ToolSendFoxAweberMailChimpConvertKit
Price for 5,000 contactsA one-time cost of $49
Cost after 12 months = $49
$49 per month.

Cost after 12 months = $588
$49.99 per month.  
Cost after 12 months = $599.88
$79 per month.

Cost after 12 months = $948
Landing Pages
Spam testing

Domain validation
GDPR compliant✅ 
Ideal forContent creators and small businesses.Small businesses and email marketing beginners that are not budget-conscious. Small to large-sized businesses and Fortune 500s in a variety of industries.Online “creators” with any size subscriber base who have a large budget for email marketing.
IntegrationsZapier, Sumo, KingSumo, Integromat and WordPress plugin. Zapier, WordPress and more.Integrations with many eCommerce and social media platforms. Zapier, e-commerce and customer payment,  courses sites and more. 

SendFox Features — Get More Results With Less Work:

  • Import and store your contacts’ information
  • Automations with subscriber segmentation
  • Email campaigns scheduling
  • Landing pages with blog functionality
  • Email campaigns automatically created from RSS feeds
  • Email and contact analytics
  • GDPR compliant features (double opt-in, GDPR consent for forms and landing pages)
  • Active-only sending
  • Integrations with third-party tools including Sumo, KingSumo, WordPress plugin and more
  • Zapier and Integromat App
  • Email support, FAQ and SendFox Facebook community 
  • And much more…


A key feature of SendFox are automations, which helps you send a series of emails that are automatically triggered when a contact is added to a mailing list. One of the ways a  contact can be added to a list is via form or landing page sign-up.

An automated welcome email series can help push your subscribers to your social media channels and best content. You can also send a series of emails based on clicks and opens!

In SendFox automations, you can choose the delay times of your emails and when you want subscribers to be removed from your automation

SendFox automation sequence
Check out how automations look like in SendFox

SendFox makes it easy for its users to create and schedule automated emails.

Mailing Lists

It’s super easy to upload your existing list of contacts to SendFox. You can either upload a .CSV file or use our MailChimp auto-import tool.

You can create an unlimited number of lists within SendFox. In the List page, you can see the analytics of each list including the number of subscribers and unsubscribes, as well as open, click and bounce rate.

SendFox List page

Landing Pages

We have first-class designs for landing pages. You can even add a blog to your landing page! This blog will contain all the emails that you’ve sent to your contacts — helping viewers get a sneak peek of your content. 🔍

landing page  sendfox
An example of Chief Sumo Noah’s landing page. Check it out here.
SendFox Landing page blog section
An “email blog” for your emails. Auto-posted from your list.

The email blogs include a comment section so your subscribers can engage with you via your landing page. Also, anyone who comments is automatically added to your mailing list.

Active-Only Sending

SendFox makes it super easy for you to send to your best and most active contacts. All you need to do is check the box in your email editor that says “Send to active subscribers only”.

email editor affordable email marketing sendfox
SendFox email editor

This is an email marketing best practice that will help you improve your deliverability and protect your sender reputation. Sending to your best contacts guarantees awesome email stats and subscriber engagement.

Integrations With Third-Party Tools

At SendFox, we’ve made it easy to integrate with your favorite tools such as, KingSumo and Zapier.

You can find a full list of our integration tools here.

How Our Customers Are Using SendFox:

At SendFox, we love working with inspiring small businesses and incredible content creators.

One of our users is the YouTube star, Muchelleb! She uses SendFox to schedule email campaigns to her audience and grow her number of subscribers.

Through landing pages, she can easily grow her audience by using the lead magnet strategy. This means that in exchange for one of her valuable workbooks, she asks her future subscriber for their email address.

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Muchelleb’s beautifully-designed landing page

Another awesome customer is Rob Roseman from the funny podcast The Dad the Best I Can Show

Automations have helped the busy podcaster automatically introduce his new subscribers to his best content and also re-purpose the content that he has worked so hard to create.

He’s also used our tagging feature for automations to separate into a different list, the contacts that have clicked to download his Dad Tips pdf.

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SendFox automation feature with tagging enabled

Lastly, we’ve got Chief Sumo, Noah Kagan, using SendFox. He’s seen incredible subscriber growth for his brand. Check out how he’s using SendFox to grow his mailing list:

1. Sharing his landing page on social media channels

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Noah’s Twitter bio includes a link to his SendFox landing page

2. Focusing on his most active subscribers

As we’ve mentioned before, sending to active contacts is an email marketing best practice and will improve your deliverability. Noah makes sure to send his emails to his most engaged contacts. You can do this by only sending to contacts that opened your email campaigns in the last 1 – 3 months.

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You can email a segment of customers based on their open rate

3. Create a Welcome Series so that your new subscribers can follow you on other social media platforms and continue engaging with you.

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Welcome series are great for subscriber engagement

SendFox: The BEST Affordable Email Marketing Tool

Email marketing works and it’s the best way to communicate with your customers.

Your costly email marketing tool works but it’s not worth the price, especially during these unpredictable times.

So what are you waiting for? Save on those monthly bills and get SendFox here.

How the Busy Podcaster, Rob Roseman, Uses SendFox for Email Marketing ⏱️

In today’s blog, we’re sharing one of SendFox’s customer’s experience using our email marketing platform.

Rob Roseman is the busy father of three behind the actionable and funny podcast The Dad the Best I Can Show. 🎤

The podcast started when the former Chicago futures trader and Las Vegas professional poker player decided he wanted to reinvent himself.

Since starting the podcast he has booked 80+ high-performing entrepreneurs like Jesse Itzler and David Cancel (CEO of to come on the show and talk about Dad life.

He told us that through his podcast, he wants to let Dads know “that any Dad (new or old), can take some peace knowing that we’re all winging it, going through the same ups and WTF downs of fatherhood and that we’re all just trying to Dad the Best I Can”.

Is Email Marketing Useful for Podcasters?

Rob said that he had no intention of using email marketing because he wanted to focus on his podcast. But his mentor, Nev Medhora, from convinced him otherwise.

Nev told Rob that podcasters were missing out on a huge opportunity to deliver real value if they didn’t share their content in different ways such as email marketing. ✉️

After that, Rob jumped on the email marketing bandwagon. He shares more about how he started:

“[I got ] inspired by Ryan Holiday and his team at (another Sendfox user and inspiration), I took the Dad Tips and cut them into weekly emails, with the help of Sumo to capture emails on

Rob started his email marketing journey with MailChimp and ConvertKit but decided to move to SendFox. He tells us about his decision:

“When I saw SendFox popup on an AppSumo email, I was intrigued. It looked like a simple and inexpensive solution to my main goal building out an auto-responder to deliver weekly tips to other Dads.”

“Price, simplicity, and the big one…my trust in Noah Kagan, were my main reasons for giving it a whirl. I’ve been happy with how easy it is to use, especially for people like me, who don’t have much time to dedicate to marketing.”

Using Automations to Repurpose Content and Save Time ♻️

Using automations, Rob has created a “Welcome Dad Podcast Series”. This automation introduces new subscribers to his content and re-purposes the tips his guests have shared.

Rob has also used the tagging feature in automations, which helps him segment customers into specific lists.

For example, in his “Welcome Dad Podcast Series”, Rob shares an awesome PDF with his favorite Dad tips. He wants to have a special list dedicated to people that have clicked on the PDF. That way he can send them related content that he knows these subscribers will love.

As Rob continues to interview more incredible entrepreneurs, he will add more emails to his automation to repurpose the Dad tips and share this content with new subscribers.

Rob loves SendFox because it is easy to build out email automations and makes email marketing less overwhelming.

Interested in Rob’s Dad tips? He has a book of Dad Tips coming soon — sign-up here to find out more 👈

Want to join the SendFox party? You can find our lifetime deal on AppSumo here:

Read more SendFox Customer Stories on our blog

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SendFox Review: YouTube Star, Muchelleb, Shares Her Thoughts on Sendfox and How She Uses It ✉️

We will share with you one of our customer’s review of SendFox and how she uses as a content creator.

Michelle Barnes is the Australian content-creator behind the popular YouTube channel Muchelleb. 🔆

She uploads videos every week that focus on intentional living, minimalism, productivity and getting things done.

Since she started posting videos on her channel four years ago, Michelle has grown her YouTube channel to 350k subscribers. What’s more, her videos have received over 22.1+ million views. 

Email Marketing for Content Creators

Michelle started using emails as a way to have direct contact with her subscribers outside of YouTube and to complement her channel’s content.

She shares how important email marketing is for her as a content creator:

“I use email marketing to stay in touch with my community on a platform that I can control. I can let them know about new uploads to my channel and give them a deep-dive view into some of the topics that I talk about in my videos.”

As Michelle focuses on growing her unique community of badass babes, she understands the importance of finding the best tools to communicate with her audience. 💬

In addition, she tells us why she decided to move to SendFox:

“I was using a service that was really pricey, complex to use and more catered to an ecommerce store than a content creator. When I found Sendfox I was really excited to see a platform that was really simple and easy to use, and was focused on content creators specifically.”

How Michelle Is Growing Her Community Through SendFox

Michelle joined SendFox in 2019. Since then, she has sent over 55k emails and created eight automations that are linked to eight separate landing pages. Easy-peasy using SendFox.

Through landing pages, Michelle has increased her mailing list by using lead magnets

Lead magnets consist of offering a long piece of content such as an ebook, podcast, guide (almost anything you can think of!) in exchange for a person’s contact details.

For example, to gain access to one of Michelle’s exclusive workbooks, you have to sign-up to her mailing list. 

Want to create your own lead magnet? Learn how to create one here.

Lastly, the YouTube star shares what she loves about SendFox:

“The main thing I love is the minimal layout, the ease of use – and the lovely customer service! I hope to keep on using Sendfox to its fullest, and can’t wait to see what’s to come.”

And we can’t wait to see what’s to come for Muchelleb

Want to receive her newsletters? Sign- up here:

At SendFox, we are working hard to continue making our platform the best email marketing tool for content creators.

What are you waiting for? Join the affordable email marketing revolution for content creators here:

Read more SendFox Customer Stories on our blog. 👈

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Email Marketing Strategy: How Wise Owl Media is Using SendFox for Growth? 🦉

email marketing strategy SendFox

In this blog, we’ll show you Wise Owl Media ‘s email marketing strategy for growth.

WOW provides actionable advice — with articles and newsletters — based on the founder, Garrett Petticrew‘s quest to be wise, healthy and wealthy.

Garrett is passionate about self-improvement. For that reason, he decided to start Wise Owl Media to bring others along for the ride.

Through his articles about improving people’s mind, body, and bank accounts, Garrett was able to grow his audience of action-takers.

Soon, he realized that to continue this growth, he would need to build a mailing list to communicate directly with his most devoted readers. 📣

So, his weekly newsletter Wise Owl Wednesday was born. Garrett started his newsletter on Mailchimp, but after decided to switch.

We Asked Garrett Why He Decided to Move to SendFox:

“SendFox formats my emails beautifully for mobile and web, and I don’t have to do anything special as I did with Mailchimp. Honestly, that aspect alone save me probably 10-15 minutes per email because I don’t have to test it multiple times to get images to look the right way across devices. What I need is a platform that I can send simple, beautifully formatted content to my readers.”

“SendFox’s desire to stay away from affiliate marketers and other spammy marketing efforts was a big plus for me. 99% of what I create is long-form written content, so deliverability is so critical. If my readers don’t get my emails, what is the point?”

Want to have a look at Garrett’s emails? Check them out here. 🔎

Garrett Also Shared With Us What He Loves About Our Tool:

“Landing pages, basic automations, and list building feel much simpler on SendFox than on other platforms I have used. The new blog feed URL is amazing and allows me to easily share older newsletter content with new subscribers. I’m impressed with SendFox for reaching out and caring about its users. Your team is doing great work, thank you.”

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Preview of Wise Healthy Wealthy’s welcome automation series.

“I love that SendFox is powerful, but not intimidating to use for someone new to email marketing.”

Right now, Wise Owl Media’s main email marketing strategy focuses on their weekly content-heavy newsletter that their subscribers love to receive.

In the future, Garrett is planning to grow the number of subscribers of Wise Owl Wednesdays.

Included in his plans to grow his audience, Garrett will be running book giveaways at the end of each quarter using KingSumo, a giveaway web app that integrates directly with SendFox.

Another plan for the future is the creation of a paid newsletter aka “Wise Owl Premium”.

The exclusive newsletter will feature:

  • Garrett’s personal Crypto investment strategy and portfolio
  • Psychedelic medicine
  • Details on Garrett’s reading, fitness, and finance goals
  • Free access to future courses 

This is just the start for Garrett and his newsletter. We can’t wait to see what’s next!

Sign-up to receive Wise Owl Media’s weekly newsletter:

Join the affordable email marketing revolution for content creators:

Interested in KingSumo? Find out more here. 👑

Read more SendFox Customer Stories on our blog. 👈