SendFox Tutorial: Set up Your Email Marketing in 15 Minutes

In this SendFox tutorial, we’ll show you how to set-up SendFox in 15 minutes so you can get started with your email marketing ASAP.

Check out the video or follow the steps below:

First things first, let’s get an account. 

Go to sendfox.com and type in your email address.

SendFox Tutorial 1

Fill out your details.

SendFox Tutorial 2

Welcome to SendFox! Let’s get started by setting up your Account Settings.

1. Account Settings

You can find your account’s settings by clicking the three lines on the top right and selecting Settings.

SendFox Account Settings

In your account page, make sure to choose your time zone and fill out your physical address to comply with CAN-SPAM laws.

time zone and physical address

Before continuing, check the inbox of the email address you signed up with to verify your account and continue using SendFox. 

Once, you’ve verified your account, go back to your account page and type in your custom URL. This will be the URL of your primary landing page.

custom SendFox URL

Click on the next tab Web Presence and insert the URLs of your blog, podcast and YouTube.

SendFox Tutorial - Web Presence
Social media

Next, go to the Domain tab. In this tab, you will be able to validate your domain to improve your deliverability and customize your sender email address. For more instructions on how to validate your domain, click here.

Validating Domains

Now, that you’ve set up your most important settings, it’s time to upload your subscribers.

2.Lists

Go to the Lists page and click Create List.

SendFox Tutorial - Lists page

Give your list a name and choose whether you would like to upload your contacts via a .CSV file or through the MailChimp Auto-Import (if you are moving over from MailChimp!).

Auto-Import feature

If you are uploading via a .CSV file make sure you are following the format of this file.

3.Smart Pages/ Landing Pages

Let’s set up your landing page so that you can start collecting new subscribers NOW!

When you go to your Smart Pages page, you will notice that SendFox has already automatically created a landing page for you.

SendFox Tutorial - Smart Pages

Click on the name of your landing page, to go into the Smart Page Editor. In the top half, you can modify the title and the content of your landing page.

Smart Page Editor

In the second part of the landing page, you can select if you want your content to be displayed on your landing page. All you need to do is check on the box that says “Enable Feed Page” and add your feeds.

Feed Pages

If you would like to check out what a landing page with the Feed page enabled looks like go here and click Let me read first.

In the Visual page, you can customize the formatting of your blog.

formatting of your blog

Last but not least, we have the form section. Here you can decide what information you would like to collect, which list you want your contacts to be pulled into, GDPR consent and more.

Additional Smart Page settings

Once you’re done modifying your landing page, click Save on the top right. Then, click on the pop-up to view your landing page.

Finished Landing page

Need some inspiration for your landing page? Check out these landing pages:

If you need help with promoting your new landing page, go back to Smart Pages and click the Promote button next to your landing page for help.

Promoting Smart pages

Automations

Automations are a great way to engage your audience. One of the most popular and effective automations to create is a Welcome Series. We’ll show you how to create one.

Go to your Automations page and click Start with Template.

SendFox Tutorial - Automations page

To get the most out of the template, fill in the details requested by the automation assistant.

Automation assistant1
Automation assistant2

Choose the option to create a Welcome Email Series.

Automation assistant3

Lastly, choose which list you would like to trigger the automation (this means that when a contact is added to that specific mailing list, they will receive the emails in your automation).

Automation trigger

And voilà! SendFox has automatically created a Welcome Series Automation!

Finished Welcome Series Automation

You can click on the Edit Email button on the top right to view and modify the content of your emails that SendFox has added for you.

Editing the automation
Editing the automation2

4.Email Campaigns

Now it’s time to schedule your first email – go to the Emails page and click Create Email.

SendFox Tutorial - Email Campaigns page

Psst…You probably noticed that there is already some emails created in the Emails page. This is because in part 1 (setting up your Account), we connected our Blog’s RSS feed. When you connect your blog’s RSS feed, SendFox will automatically create draft email campaigns for you. 

We’ll show you how easy SendFox makes it for you to create a weekly newsletter.

In the email editor, add your subject line and select the mailing list you would like to send to. After that, click the Templates button in the footer of your email.

Email templates

In the templates page, you can select the most recent content from your connected RSS feed’s to generate a weekly newsletter. You can even add more RSS feeds in this page.

Templates pulled from RSS feed

Click the content you would like to choose and then click Generate Email. When you’re happy with what your email looks like, all you need to do is Schedule and Save the email.

Editing the template

Here’s another example of what the template feature can also generate.

Noah Kagan's template example

Awesome job reaching the end of this tutorial! You have now set up your SendFox account and email marketing in less than 15 minutes. 💪

For more email marketing advice, make sure to check out our blog.

If you need a more comprehensive SendFox tutorial with all the features explained, make sure to check this guide!

Or see more SendFox Tutorial articles HERE!

Email Deliverability: How to Improve Email Open Rates

In 2018, we had an email deliverability problem.

We were emailing our full OkDork email list… but getting a low open rate. And lots of reports from subscribers that emails were going into their spam.

A look at poor results in Mailchimp email deliverability
Poor email results on Mailchimp.

We knew our emails were super helpful, and the content was good.

They passed all our quality checks… but the results were awful.

Frustrated, we tried a TON of different things.

Rewriting the copy, experimenting with subject lines, using less images.

Everything failed… until we stumbled upon one strategy that actually worked — active subscribers.

Immediately, the results changed:

  1. Open rates and click rates soared by 2-3x
  2. The reports of spam reduced to almost nothing
  3. Our domain and IP reputation in Google Postmaster Tools went back up

Today, campaign emails we send from all our brands are to active-only subscribers.

Active-only sends improves email deliverability a lot
An active-only send on the Dork list… the metrics are back to great.

In this post, we’ll show you how you can use active-only sending to improve your open and click rates, reduce spam complaints, and keep your email deliverability high.

What is Active-Only Sending?

Most email marketers send their campaign emails to all their subscribers.

But that puts your entire email marketing at risk.

Inbox providers — including Gmail — deactivate old email addresses and turn them into spam traps (source).

And if you’re emailing all your subscribers, that means you could hit spam traps. And the inbox providers will notice you don’t keep a cleaned list.

The typical inactivity period for inbox providers
Typical inactivity periods for old email addresses (source)

The way to prevent your reputation from getting damaged because of spam traps is to send to active subscribers.

These active subscribers are subscribers who have either:

  • Joined your list (to be extra-safe, we recommend joined after a double opt-in)
  • Opened an email
  • Clicked an email

Within a certain timeframe.

We recommend trying both 3 and 6 months active subscribers, and seeing what works best for you. We’ve used both timeframes at different times to optimize open and click rates.

How Do I Send to My Actives?

Most modern email tools allow you to segment your subscribers into active groups.

And you should ONLY email your active group segment regularly.

No more emailing everyone, which can damage your sender reputation and put your emails in spam.

Here’s how to email active subscribers in SendFox — the #1 place for content creators to grow their audience.

Step #1: Create a new email in your Emails dashboard

The email editor view inside of SendFox
The email view in SendFox

Click the “Create” button in your Emails dashboard in SendFox to get into the email editor.

Write your email — or copy and paste your email from a Google Doc, and SendFox will retain all formatting — and click save at the bottom of the screen after you’re done.

Step #2: Make sure “Send to active subscribers” is checked

The active subscribers checkbox inside of SendFox
Keep the box for active subscribers checked

Checked by default, to the right of the list field, is a checkbox for emailing active subscribers.

When this box is checked, SendFox will send your email to only 3-month active subscribers.

These subscribers have opened, clicked, or joined in the past 3 months for the list or lists you selected. This helps keep your deliverability high, and your emails away from spam traps.

Step #3: Test your email & schedule to send

The date and time selector inside of SendFox
Schedule your email only after you checked the box for active subscribers and tested

In your email editor view, you can send test emails.

Use mail-tester.com and isnotspam.com to make sure your email is configured properly, and not using any spam trigger words.

Keep editing and re-sending tests until it’s at least a 9 out of 10 in mail-tester, and it’s rated “ham” (aka not spam) in isnotspam.

And to optimize your open and click rates, follow the guide from our Sumo to schedule at the best time for your industry and subscribers.

After your email has been scheduled, wait about 72 hours after the send before you judge your results.

Especially if an email was sent during a holiday or over the weekend, sometimes subscribers are slow to check their inboxes.

After a few active-only sends, you should see see great changes:

  • Your open and click rates increase
  • Less reports of emails going into spam by your subscribers
  • Improved deliverability scores for your IP & domain in Google Postmaster Tools

What About My Full List of Other Subscribers?

We recommend you email active subscribers most of the time…

But it’s also valuable to do a re-engagement send to your entire list every once in a while.

For our OkDork list, we do a re-engagement email to our entire list every quarter. This includes all those old, inactive subscribers.

In our experience, a quarterly inactive re-engagement email doesn’t damage reputation or cause deliverability issues.

90%+ of our emails are sent to active subscribers, so inbox providers seem to provide us with a little leeway for the occasional “bad” send.

And done infrequently, the re-engagement send is a great way to re-engage old subscribers and increase your active list.

So we don’t forget the re-engagement email, we put it in our calendar.

A calendar with upcoming re-engagement to get more subscribers
The re-engagement email recorded in our calendar

To send the re-engagement email to your entire list inside of SendFox, deselect the checkbox for active sending. Then, schedule your email as you normally would.

Unchecking the active-only checkbox for inactive sends
Do a full list re-engagement send by unchecking to your actives

The stats for your full email list campaign will be lower, and that’s OK.

The purpose of a re-engagement quarterly is so you can bring back subscribers and grow your active audience.

Active vs Inactive subscribers

Sending to active subscribers is what we do for all our brands, and it’s made a huge difference for email deliverability.

It’s increased our open and click rates, improved deliverability, and kept us out of the spam.

Here are the steps so you can do an active-only send:

  1. Segment your list to 3- or 6-month active subscribers (joined, opened, or clicked)
  2. Test your email with mail-tester.com, isnotspam.com, or other spam testing tools to make sure your email content and setup is correct
  3. Do a re-engagement to your full list send once a quarter

If you do those things, you’ll see better results than ever before from your email marketing.

Check out more email marketing tips on the SendFox blog.

Email Marketing Trends 2020 📈

With 70,000,000+ emails from 18,000+ customers on SendFox, we’ve researched and analyzed the TOP email marketing trends. 

What makes emails great, what tings the BEST senders do, and more.

Here’s what we found…

Gmail: The Email Standard for Email Users

Email marketing trends - Gmail

The graph above shows our users’ domain breakdown. Gmail is hands-down the most popular option with our customers. 

Gmail is dominating the market and has become the email standard for email users. 

Knowing this will help you improve your deliverability. 

Make sure to test your emails heavily with Gmail. Their spam filters can be aggressive and this is a great way to learn more about it. 

We’ve talked to the Gmail Anti-Spam team, and one pro-tip we can share with you is that when emails are sent and they’re repeatedly outside of industry standards, Gmail has and will blacklist not only the sending IP but the entire domain. 

One of the key techniques of staying within industry standards is sending to your active contacts, this means subscribers that have opened and clicked on your emails.

This is personally what we do at Sumo Group for all our emails across all our brands, so we know it works and it’s a best practice.

Subscribers Don’t Want to Open Emails on Saturdays and Sundays

The treemap below shows the open rates in SendFox during April 2020. The larger the box, the higher the open rate and vice versa.

SendFox's highest open rates in April 2020
Treemap displaying SendFox’s highest open rates in April 2020

As you’ve probably guessed from the heading and noticed in the graph above, the days with the lowest open rates are Saturdays and Sundays. It looks like most people want to disconnect from their inboxes on the weekend!

Wednesdays had the largest open rates among subscribers. The data also showed that other popular days to open emails include Tuesdays and Fridays. 

Keep in mind that this is what we’ve noticed from SendFox customers and might not be representative of your industry.

Send Your Emails Before Lunchtime for the Best Results

The first graph shows SendFox email opens per hour. The second one tracks email clicks per hour.

email marketing trends - email opens per hour
SendFox email opens per hour.
email marketing trends - email opens per hour2
SendFox email clicks per hour.

These were the dates and times that achieved the highest open and click rates: 

April 1st.3:00 PM
April 8th.12:00 PM
April 15th.12:00 PM
April 22nd.4:00 PM
April 29th.12:00 PM

The data shows that subscribers prefer to read emails at noon or early afternoon. 

So you want to make sure that your email has landed in the inbox before lunchtime.

Most Email Marketers Have Set up an Automation

In the first four months of 2020, we had more than 6,500 people sign-up to SendFox. Approximately 4,000 (62%) of those contacts currently have an active automation. 

Percentage of users with active automation

As the number of email marketers joining SendFox grows, so does the number of emails sent using automations.

number of emails sent using automations
Graph tracking the number of emails sent using SendFox’s automations.

Automations are popular because it’s a great way to engage with your audience and doesn’t require any effort once it’s been set up. It will also help improve your open rate. 

At SendFox, we’ve made it even easier for our users to create an automation. Using the automation assistant, you can create a welcome series in less than 5 minutes!

Tips From SendFox’s BEST Senders

We measure the success of a sender by looking at their email stats and subscriber engagement. 

Our best senders have an open rate of 30% or higher!

Here are what our BEST senders have in common:

  1. Keep their emails short and simple.
  2. Have an active welcome automation series which includes lead magnets like a PDF or ebook.
  3. A constant flow of new subscribers added to their mailing lists.
  4. Focus on sending emails to active subscribers.
  5. Send at least one email per week.

Main Takeaways From Our Data

In this blog, you’ve learned about the latest email marketing trends and what the BEST senders on SendFox are doing.

Here are the main takeaways of email marketing trends:

  1. Gmail is dominating the email users industry. Test heavily to make sure your emails are not getting caught by Gmail’s spam filter.
  2. Subscribers prefer reading your emails during the week, especially Wednesday lunchtime.
  3. Set up an automation. For best results, include a lead magnet.

Now it’s time for you to take action and apply what you’ve learned.

Still not on SendFox? Get your lifetime deal here.

Want to learn more from SendFox’s customers? Check out our Customer Stories on the SendFox blog.

Still not impressed? Check out this 2020’s Buyer’s Guide to Email Marketing Software and find the best solution for you.

SendFox Feature Updates April 2020

Check out the latest bunch of awesome SendFox feature updates added to our platform last month:

#1 – Weekly Template 🚀

Weekly Template settings
Setting up your weekly template email with your content is easy.
Weekly Template email editor
The weekly template email in your editor.

The world’s best content creators are using a weekly template to send their emails — Tim Ferriss, Taylor Pearson, and our own Chief Sumo Noah.

Now, EVERY SendFox customer can easily send weekly template emails for epic results.

Just use the “Templates” button at the bottom of your email creator.

#2 – Subscriber referrals ‍‍👦🏻👧🏻👦🏻

subscriber referral sendfox feature updates
Subscriber referrals at the bottom of your email.
referral feature contacts
Subscribers with referrals in your Contacts view.

Our friends at Morning Brew grew their email list to 2+ million… and a big reason why is subscriber referrals.

For every new subscriber that an existing subscriber refers, the existing subscriber can earn prizes.

You can now automatically set up subscriber referrals in your SendFox account.

Here’s how:

  1. Go to “Subscriber Referrals” in your settings.
  2. Update the copy, and maybe add an image of the prize levels (check out inspiration from Morning Brew). Make sure to check the box to show on your emails.
  3. Track your subscriber referrals in Contacts by clicking “View subscribers with referrals only” in the drop-down.

#3 – Email Editor Improvements 📩

email editor sendfox
Image resizer inside of the email editor.
sendfox feature updates mobile preview
Mobile and desktop preview for your email.

We added three big features to the Email Editor:

  • Preview button to see your emails in mobile and desktop.
  • Image resizer.
  • CTA button creator.

#4 – Landing page improvements 📃

sendfox tag feature
Email tags on your email.

To give you advanced control, you can add or remove tags from your emails.

By default, your Email Blog will display emails sent to your same list that’s tied to your Email Blog.

But with tagging, you can remove the tag on certain emails to hide them from your Email Blog.

Or, you can add the tag on special emails that you want everyone to see on your Email Blog.

#5 – More integrations 🔌

We added InfluenceKit integration this month. We’re now up to 13 total integrations.

Check out the most popular SendFox integrations.

Other notable updates:

  • UTM parameters auto-attached to all your emails to track in Google Analytics.
  • Social handles parsed in your social footers so they never 404.
  • Double opt-in “from” name and email address match your account settings.

Check out the SendFox blog for email marketing tips, SendFox feature updates, customer reviews and more.

What Makes Sendfox Different?

SendFox is here to revolutionize the email marketing industry by offering an affordable and powerful email marketing tool. 

Designed for content creators, SendFox has unique features that make it easier and better to communicate and grow your audience.

Find out what makes SendFox different — and why more than 15,000 people are using our tool.

Landing Pages That Convert! 🔥

With tons of data points collected from our thousands of customers, we’ve noticed the best landing pages are 3 things:

  1. Visually appealing 
  2. Quick for contacts to sign-up
  3. Easy to promote and share

It’s simple and straightforward to create a custom and branded landing pages in SendFox. We create one for you automatically when you sign up.

Here’s a landing page from Jenny Hill:

Jenny Hill's landing page

This landing page is AWESOME because:

  1. The design is clean and on brand. 
  2. It’s easy for anyone to sign-up.
  3. Her URL is sendfox.com/jenny, so it’s easy to share on social media and any other platform.
  4. Looks great on mobile too:
Landing page on mobile device

Besides making it easy for you to create a landing page in less than 5 minutes, we help you promote it.

After you create your landing page, we have a “promotion” page that has the easiest and most effective actions you can take to grow your mailing list.

What makes SendFox different - promotion page
Psst the above is based on marketing experts advice

And in SendFox, your emails don’t get lost anymore — you can now publish them on your landing page as a blog.

Showcasing your most popular emails as a blog will attract more people to your mailing list. Subscribers can also comment and easily share your emails on social media.

Showcasing your most popular emails
Showcasing your most popular emails2

Providing the Best Deliverability 🏆

Email marketing ONLY matters if your emails arrive in the inbox.

Here’s what we do to make sure that happens:

  • Use SendGrid, a world-class platform, to send our customer’s emails from SendFox.
  • Check our IP reputations DAILY to ensure the quality deliverability.
IP reputation
SendFox’s IP reputation in mid-April.
  • An automatic optimization process to help customers with poor emails stats improve their sender reputation — so their emails arrive into the inbox more often.
  • A spam filter that checks emails for spam triggers before sending.

Active-Only Sending Feature ✉️

Your sender reputation and deliverability matter if you want your emails to land in the inbox. We’ve not only got deliverability covered for you but also your sender reputation.

To get a great sender reputation you need a good open rate.

To help, we have a feature that gives our customers the option to send emails only to their active subscribers. We do this ourselves to follow best practices and get better open and click rates.

What makes SendFox different - Active-Only Sending
When you click on this checkbox you are sending to your new and active contacts. 

SendFox makes it easy for you to improve your open rate and send to your MOST engaged contacts.

Create an Automation in Less Than 10 Seconds 🚀

We make it easy for customers to start automations.

On average, 40% of SendFox customers create automation within 24 hours of setting up their account. 

If you don’t know where to start with automations – don’t worry! 

We have customizable templates for you. All you need to do is use our Automation Assistant. It takes less than 10 seconds! Check it out below:

via GIPHY

Besides email sequences, you can use our tagging feature to segment your contacts based on their actions within the automation.

What makes SendFox different - segmenting your contacts
OKDork’s automation sequence uses the tagging feature to segment subscribers interested in the podcast.
removing contacts from an automation
You can remove contacts from an automation by checking the box “Remove contact from this automation”.

A Team Dedicated to Improving Sendfox 👨‍💻👩‍💻

The agile SendFox team has been working hard since day #1 to build the BEST email marketing tool for content creators. 

Since launching the tool in 2019, we’ve consistently added around 7-10 features per month and there’s many more to come! 

Our goal is to revolutionize the email marketing industry and we hope you will join us for the ride! 

See how our customers grew their businesses using SendFox!

Sign-up to SendFox now 👈